Rihanna drive already a hit, says Minister of Tourism

The hometown of international superstar Rihanna is quickly gaining popularity around the world, with Minister of Tourism Richard Sealy reporting today that it was already a major attraction for tourists.

Last Independence Day, the area formerly known as Westbury New Road, St Michael, was renamed Rihanna Drive, in honour of the pop star, one of this island’s cultural ambassadors.

Speaking in Parliament today during debate on the Land Tax Amendment Act, Sealy attributed much of the attention being given to Rihanna Drive to the work done by the Barbados Tourism Product Authority (BTPA), saying that Government agency was largely responsible for that project, which has since given the island a lot more exposure.

“Westbury New Road is now known as Rihanna Drive and the Barbados Product Authority has been working with the residents in the area . . . and the residents are going to start to benefit from the large numbers,” said Sealy.

“In this cruise season we have estimates of up to 1,000 people passing through Rihanna Drive. It is, according to taxi drivers, of recent note, the most requested place to visit now since we have done our work and with the social media blast that would have gone out around that event, but again the Product Authority work with the Ministry of Tourism and coming up with something creative,” he said.

Pointing to other examples of the work carried out by the BTPA since its establishment almost four years ago, the Minister of Tourism also lauded the agency for helping to breathe new life into the quaint northern town of Speightstown, St Peter.

Sealy’s praise of the BTPA followed a hint given by Prime Minister Freundel Stuart that the tourism agency could soon be getting some additional staff.

Stuart did not say how soon or how many people would likely be added to the team. However, he pointed out that given the level of work being carried out by the BTPA there would definitely have to be some additional staff.

“The truth is you can only market if you have a product, and if the contents of that product are very clear. And three years after the creation of the BTPA the Government is satisfied that that product authority has made a significant contribution to the clarification of what it is that Barbados is actually marketing as part of its tourism exercise.

“I think that given the work being taken on now by the Barbados Tourism Product Authority that there will have to be some staff adjustments by way of increase, because product is very important to the marketing effort . . .  . I know that there is much more work that the Barbados Tourism Product Authority wants to do but it is at present hamstrung, as I have been advised by people in the authority itself, by the fact that they need a few more hands to help them in their efforts,” said Stuart.

11 Responses to Rihanna drive already a hit, says Minister of Tourism

  1. Ian Edwards
    Ian Edwards January 17, 2018 at 5:18 am

    That’s why I always says bajans are opportunist can’t think for themselves ,holetown full of tourists, Bridgetown, speightstown dead even during the day you had the old bus stand, etc but yet they will drive through on a buggy saying this is port ferdinand ,here’s the draw bridge like they have never seen a draw bridge, you can’t replace history it has already been damaged taken out from the town now it’s an eye sore what are they going to show to the tourist coming off the cruise ships ,how many coming to historic speightstown in numbers less than 100 fix the system so residents can benifit from it also

  2. Falernum January 17, 2018 at 9:21 am

    Cruise ship tourists pass through Rihanna Drive only because the taxi drivers propose this as an attraction. Thereafter they drive up the West Coast and show them Sandy Lane #1 and falsely tell them that this is Rihanna’s new home !!! It’s a pity the “scam” drivers don’t surrender their US dollars to the Central Bank.

  3. Gillian Skeete
    Gillian Skeete January 17, 2018 at 9:23 am

    Oh yea can see it now come off a cruise ship and be excited to go on that tour. Oh yippee lefts go see all the sewage on the road on south coast!!! And enjoy the stench!

  4. Mhizz Jordan
    Mhizz Jordan January 17, 2018 at 9:54 am

    Bajans are so gullible smh barbados is no:9 on the list for most public debt 4.9 billion dollars

    • Imar V Boyce
      Imar V Boyce January 17, 2018 at 10:21 am

      Based on the article,what exactly are you trying to say?

    • Mhizz Jordan
      Mhizz Jordan January 17, 2018 at 10:27 am

      That bajans gullible an only a handful got a clue the rest oblivious to whats happen

  5. Cherylann Bourne-Hayes
    Cherylann Bourne-Hayes January 17, 2018 at 10:00 am

    How is it a hit? Is it bringing in Money? Are they coming to to the island just because of it ? I am trying to see how it is bringing in money. As far as I am concerned, it is just a regular road. I must be missing something.

  6. Bernard Mccollin
    Bernard Mccollin January 17, 2018 at 10:28 am

    Ian Edwards !!! Hey man what does that make u , r u American?

  7. cleo sandi January 17, 2018 at 11:37 am

    It may be just a regular road to you, Cherylann, but don’t forget the Westbury cemetery, close by!! is a hype of activity on a daily basis, the tourist may want to see that also, as part of the attraction package, surrounding the aformentioned area, with government approval of course. Stranger things have happened. Maybe a trip to the now famous fragrant south coast, with great publicity from, tourist countries such as the UK, USA, Canada, most of Europe, you got the picture yet?
    What a clueless government.

  8. Helicopter(8P) January 17, 2018 at 2:24 pm

    A small broucher with welcoming residents and a few kind words of welcoming from the lot, is in the works; that way each and every one passing through as visitors would have a small token of the community’s residents. One goal by the residents is to keep their properties in immaculate sanatary conditions and each resident expects their neighbor to do the same. Love you Barbados!!

  9. sheila Mcintosh January 18, 2018 at 4:53 am

    I don’t know Rhiann Drive as I left Barbados many years ago, is the government going to build boutiques, restaurants, and develop shops that will attract the tourists?, coffee shops or bistros, what ideas or vision the prime minister have that will impove the tourist industry in Barbados if they are trying to use Rhanna to promote their industry , get some ideas from Rhianna herself, I and sure it will be successful.


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