New Honda CR-V hits the market

Platinum Motors has officially launched its newest vehicle with predictions from its top executive that the company will be grabbing a bigger share of the new car market.

General Manager Mark Hamilton made the comments as Platinum Motors revealed the fifth generation 2018 Honda CR-V during an intimate gathering at the dealership’s Fontabelle, St Michael headquarters.

“We are very positive that we will continue to show growth in the market delivering good value and good service levels to customers and we expect our market to grow,” he told Barbados TODAY.

Hamilton expressed confidence the latest model with top-of-the-line features would be a hit with customers looking for vehicles in this range.

In this connection, he disclosed that the first two shipments were already sold out.

Hamilton said despite increased costs associated with the ten per cent National Social Responsibility Levy (NSRL), customers were being offered attractive packages linked to a reduction in the crossover vehicle’s engine size.

“We happen to be in a fortunate position because the manufacturer has gone from a 2-litre engine to a 1.5-litre engine. In spite of the increased price in the cost of the product to us and in spite of the ten per cent NSRL, in this particular case, the price to the consumer actually went down. So it’s a good overall package from our perspective,” Hamilton revealed.

The new Honda CR-Vs range from $145 000 to $173 000.

“It is a fantastic product. We also recognised that we were going to have some positive feedback because of the investment that was made by the shareholder in the business with our new location.

“The fact that we now have a full-service dealership providing service parts, collision repair and improved customer service areas, all of those are aspects of the business which were lacking to one degree or the other in the past.

“Overall confidence levels from the buying public have increased. We have a brand new product, new model, all of those things are combining to make it a very successful launch for us,” he said.

According to the general manager, due to overall improvements in the brand, Honda had become more relevant in the Barbados market.

“We are not where we want to be but I anticipate that if we have a conversation a year from now, we would have raised our game again significantly,” Hamilton said, adding that the company had launched four new vehicles in the last four years. (DB)


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