PARIS – L’Oreal sacks transgender model after racist comments

PARIS – French cosmetics giant L‘Oreal sacked its first transgender model to appear on a British advertising campaign after she described all white people as racist on Facebook.

London-based model Munroe Bergdorf had announced on her Facebook page on August 27 that she was to be part of the French cosmetics brand’s new advertising campaign celebrating diversity.

In an online message that later appeared on Friday to have been deleted, Bergdorf said, according to the Daily Mail newspaper: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.”

L‘Oreal’s UK unit said on its Twitter page it had decided to terminate her contract: “L‘Oreal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”

In a post on her page on Friday, Bergdorf criticized the Daily Mail article and sought to defend her comments, which she said were a reaction to the violence of white supremacists in Charlottesville in the United States.

“When I stated that ‘all white people are racist’, I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy – designed to benefit, prioritize and protect white people before anyone of any other race,” she said.

Source: (Reuters)

30 Responses to PARIS – L’Oreal sacks transgender model after racist comments

  1. Jai Khan
    Jai Khan September 1, 2017 at 11:56 pm

    He opened her mouth and his thoughts flew out..cant tek it back now

    Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 12:01 am

      Did you read what she said in full?

      Reply
    • Jai Khan
      Jai Khan September 2, 2017 at 12:06 am

      Why Ronelle King do you want me to repeat or explain? Does my comment give you the impression that I have a problem with what he or she said?

      Reply
    • Ria MA
      Ria MA September 2, 2017 at 12:11 am

      Ronelle this person didn’t read it. Reverse racism isn’t real therefor these comments were not racist.

      Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 12:13 am

      Jai I simply asked if you read her full comment because the article didn’t post it. Calm down.

      Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 12:17 am

      “Honestly I don’t have energy to talk about the racial violence of white people anymore. Yes ALL white people.

      “Because most of y’all don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this shit.

      “Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.

      “Once white people begin to admit that their race is the most violent and oppressive force of nature on earth…then we can talk.

      “Until then stay acting shocked about how the world continues to stay fucked at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”

      This was her full statement and it was in reference to the recent white supremacist rallies (kkk and nazi).

      L’oreal stating her comments go against their diversity beliefs actually backfires cause they are valuing the feelings of white supremacists over the people of color they are current information attaching. There wouldn’t be a need for diversity campaigns if white supremacy wasn’t a thing.

      Reply
    • Renée Edwards Williams
      Renée Edwards Williams September 2, 2017 at 12:54 am

      I don’t see how her comments could be anything other than the truth. Plus, like Ria said, reverse racism is an imaginary notion invented by white people who can’t and will never understand the impact racism continues to have on black people. L’Oreal is part of the problem!!!!!

      Reply
    • Renée Edwards Williams
      Renée Edwards Williams September 2, 2017 at 1:03 am

      I also think that if an article is going to accuse someone of imaginary racism, they should post what was said in full to place it in context. Not that I would expect it to make a difference to those white people who like to bawl out reverse racism and like to question those who experience it every. single. day.

      Reply
    • Michael King
      Michael King September 2, 2017 at 1:35 am

      Renée Edwards Williams how could L’ORÉAL be part of the problem? Did you not read there reasoning? Come on if she was white and made that statement about Asians or Blacks L’Oréal would of done the same thing.

      Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 2:56 am

      If she were white. She’d be racist.

      What part are you not understanding?

      Highlighting antiblackness or racism as a black person doesnt make you racist.

      It doesn’t work that way. Reverse racism isn’t a thing..

      She can be racially prejudiced but not racist. As explained, racism is more than being prejudiced.. It’s systemic and institutionalized.

      However this wasn’t a case of her being prejudiced. She was highlighting facts and her post was about the white supremacist marches.

      L’Oreal fired her for speaking out against white supremacy and calling out white people who love to claim they aren’t racist but aren’t doing their part to end racism. Some of these people uphold white supremacy in subtle ways as well. Every white person benefits from racism and white privilege, acting colorblind or not condemning antiblackness as a white person makes you just as much trash as an overt racist.

      White on white violence and white on every other marginalized race violence (black, Latino, Asian, etc) are the highest statistics regarding violence in America. This is recorded by the FBI and history. Everywhere they arrived, they brought genocide and rape… The indigenous people of America, the Caribbean (when Christopher Columbus came), the Japanese intermittent camps, the displacement of the native Americans, the current islamophobia, the xenophobia against Mexicans, the trans Atlantic slave trade, apartheid, etc the list is endless.

      Name one time any ethnicity of Colour enslaved and denied white people their basic human rights. Go on… I’ll wait.

      Stating that is a fact… Firing her doesn’t make it less of a fact. It’s just an attempt to silence her.

      Reply
    • Renée Edwards Williams
      Renée Edwards Williams September 2, 2017 at 6:38 am

      Exactly what Ronelle said. I think people need to understand the meaning of racism or seek to exit their bubble of privilege and listen, really listen to people of colour when they speak. What she said was 100000 percent truth. How can she, someone from an oppressed race of people, be racist? Those who believe she was being racist need to do a bit more reading and a bit more listening. L’Oreal IS part of the problem! THAT.IS.A.FACT!!!!

      Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 6:46 am

      Renée I swear people just doan listen.

      Reply
    • Renée Edwards Williams
      Renée Edwards Williams September 2, 2017 at 6:47 am

      When people of colour speak, we need to listen and when they are silenced we have to speak up on their behalf. People listen to privilege so when we don’t speak up for them in order for them to be heard and to give them back their voice then we also become part of the problem.

      Reply
    • Renée Edwards Williams
      Renée Edwards Williams September 2, 2017 at 6:49 am

      Unfortunately Ronelle, they don’t and I am sick of it.

      Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 6:56 am
      Reply
  2. Anfaani Henry
    Anfaani Henry September 2, 2017 at 12:07 am

    Interesting how they can say and do as they like…but if someone else does it, it becomes a thing…

    Reply
  3. Ronelle King
    Ronelle King September 2, 2017 at 12:17 am

    “Honestly I don’t have energy to talk about the racial violence of white people anymore. Yes ALL white people.

    “Because most of y’all don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this shit.

    “Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.

    “Once white people begin to admit that their race is the most violent and oppressive force of nature on earth…then we can talk.

    “Until then stay acting shocked about how the world continues to stay fucked at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”

    This was her full statement and it was in reference to the recent white supremacist rallies (kkk and nazi).

    There is nothing she said that was wrong because it is documented in history, fbi statistics (violent crimes perpetuated by certain ethnicities) and every day experiences of racism whether overt, subtle, systemic or institutionalized. In micro aggressions, police brutality, etc the list is endless.

    L’oreal stating her comments go against their diversity beliefs actually backfires cause they are valuing the feelings of white supremacists over the people of color they are current information attaching. There wouldn’t be a need for diversity campaigns if white supremacy wasn’t a thing.

    Reply
  4. Ibukunoluwa Ayanfe Ozioma
    Ibukunoluwa Ayanfe Ozioma September 2, 2017 at 5:11 am

    What our people fail to understand is that though the whole system that we are all a part of is racist, the people (Whites) that created it do not like to hear the term “racist”! It hits too close to the mark, heck, it even hits the nail on the head! They do not want to be reminded of the atrocities and crimes they committed against Blacks to establish the racist societies that we all belong to. However, I read this person’s article and found that s/he wanted to impose the view that it is the same for homosexuals, transgenders etc. No, this is not the same thing! The dehumanization and subjugation of Blacks were undertaken with such brutality (religion made it so much more easier) that it would take a miraculous transformation and events of epic proportions to change this paradigm!! S/he need not explain his/herself because they know exactly what s/he meant and where s/he was coming from. Of course, s/he was fired!! It was to be expected. However, what our people fail to understand is that such honesty in a racist world will not serve them well. They still have to dance to the tune of the pied piper!! When dealing with such subject matter, be they activists, politician, businessman/woman or other be prepared to be ostracised or killed (like Sankara, Nkruma, MK and others)!!

    Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 6:51 am

      To be marginalized in two or more ways is not what you’re making it out to be.

      She is dehumanized because she is black. She is dehumanized because she identifies as trans in the LGBTQ community. She is dehumanized because she is a transwoman.

      Black transwomen are more likely to be murdered than any other trans person. Right now the body count in America is very high.

      She is dealing with misogyny, transphobia AND racism all at once. This is not the oppression olympics.

      You need to read what she wrote. She was condemning the white supremacist riots that were held by the kkk and nazis the other day not her trans experience.

      Reply
    • Ronelle King
      Ronelle King September 2, 2017 at 6:54 am

      “Honestly I don’t have energy to talk about the racial violence of white people anymore. Yes ALL white people.

      “Because most of y’all don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this shit.

      “Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.

      “Once white people begin to admit that their race is the most violent and oppressive force of nature on earth…then we can talk.

      “Until then stay acting shocked about how the world continues to stay fucked at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”

      This was her full statement that got her fired. She said nothing about her trans experience. She highlighted that after the fact when she got fired by stating they wanted a token black transwoman for a diversity shoot but didn’t want her to speak on the experiences that make her marginalized in the first place.

      Reply
  5. Hyacinth Mayers
    Hyacinth Mayers September 2, 2017 at 6:00 am

    This model is telling the truth I would say 95% white people are racist..
    I was just wondering why would a Bajan newspaper be running the story is she Bajan?

    Reply
    • Kimber Lee
      Kimber Lee September 2, 2017 at 6:25 am

      You sound so stupid. Do you live in a bubble? Does Barbados exist by itself? Are local papers only supposed to carry local news? Dont you watch BBC, ABC, NBC, FOX, CBS?? Behave yourself and act like you have sense…

      Reply
    • Roberta Forde
      Roberta Forde September 2, 2017 at 8:03 am

      Thank you Kimber Lee…

      Reply
  6. Cherylann Bourne-Hayes
    Cherylann Bourne-Hayes September 2, 2017 at 6:18 am

    Instead of saying what she said, she should have said what she meant. What she described as what she meant, it was better explained.

    Reply
  7. Richard Braithwaite
    Richard Braithwaite September 2, 2017 at 6:18 am

    You make some valid points Ms ozioma
    you passed on a ..balanced view . Which I agree with…!

    Reply
  8. Bonita Weekes
    Bonita Weekes September 2, 2017 at 7:03 am

    Black people are racist too, we may not notice a lot of it these days but I know for sure that the lighter your skin was the more you were favoured right here in this country. I remember well that at Secondary school, that’s were I became of it, the children with lighter skins banded together. There were degrees of them, the ones that could pass for white, those a little darker but with curly hair, the brown skinned ones whose parents, as would have been said had something, this group may let in 1 or 2 darker ones who were in their economic bracket. Now came the REAL black ones who were divided according to the type of house you lived in and where your parents were employed. This was not really talked about it just happened. Even parents treated there lighter skinned children different than the darker ones and teachers did it too. Who would have been more appealing, a little barefoot, picky hair black child or the child with brown skin and longer hair? That’s just how it was, not mentioned but just there. So we have our own type of racism. Get real it’s still around, only now the school you went to and economic status is added to it.

    Reply
    • Leo Fields
      Leo Fields September 2, 2017 at 7:12 am

      It happened all over the Caribbean even in st Lucia

      Reply
    • Michael Crichlow
      Michael Crichlow September 2, 2017 at 8:31 am

      Ha ha the Colonial masters traits

      Reply
  9. Bonita Weekes
    Bonita Weekes September 2, 2017 at 7:06 am

    Correction………..that’s where I began to notice it, the children

    Reply
  10. Ashlee King September 2, 2017 at 8:59 am

    Bonita weekend

    Preaching truth

    Reply

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