Shoppers get relief

One local supermarket has announced plans to absorb the price increases expected from the imposition of the taxes announced in this year’s budget.

Fresh Market said it would not pass the increase onto shoppers in July, and possibly in August, to allow for some relief during the summer holidays.

Group Financial Controller Kirk Smith said the new tax measures would be “detrimental to our standard of living and our way of life”.

Kirk Smith

Minister of Finance Chris Sinckler announced in his 2017 Financial Statement and Budgetary Proposals on May 30 that effective July 1 the National Social Responsibility Levy (NSRL) would rise from two per cent to ten per cent, the duty of petrol would increase by up to 25 cents per litre and a new two per cent tax on foreign exchange transactions would be introduced.

Speaking to reporters at the Villages at Coverley, Christ Church, where the supermarket is situated, Smith said the new fee on foreign currency transactions would be burdensome since most of the island goods are imported.

He added that the steep rise in the NSRL, coupled with the increase in the cost of petrol, could push up the price of goods by ten to 11 per cent.

The natural response of businesses, he said, would be to raise their prices to pass the extra costs onto the consumer.

Not so, in the initial stages, for the new supermarket on the block.

“Starting July 1 our initiative will be that we are not be increasing our prices based on all our new purchases from our local suppliers as well as our overseas vendors. At the end of July we will look back at the initiative to see how well that has been received by our customers and if need be we may very well extend it for another month,” Smith said.

7 Responses to Shoppers get relief

  1. Trident Black
    Trident Black June 19, 2017 at 10:37 pm


  2. Anita Jackman
    Anita Jackman June 19, 2017 at 10:46 pm

    Thank u kirk smith

  3. Wayne Dread
    Wayne Dread June 19, 2017 at 11:15 pm

    This is where wunna should spend money, don’t let other merchants hold yuh hostage with price gouging

  4. Greengiant June 20, 2017 at 9:03 am

    I will be shopping over there to support him who supporting the customer. Many more of us should do the same. Maybe the owners are supporters of the government and may benefit financially in other areas of government business, even so if the government is scratching their back with the tax payer’s money, then they should scratch the backs of the tax payers too. So fair deal.

  5. TooNice June 20, 2017 at 9:14 am

    Stock up by June 30th, use this as a marketing tool to show how much you care. At the end of July you check to see if you have the old 2% stock still and make a decision if to extend until August. My friend if you want to be genuine, keep your prices until January. Think that everyone gullible. Thanks with a loud stupes. Same small group of people that reaping billions from this government and off the tax payers back for the last 8 years coming to give us sweet deals on old stock….lol….

  6. Alex Alleyne June 20, 2017 at 12:17 pm

    This is a good move , but someone please tell me “if they ever had a problem when they had to return a product to Massy”. In this area is where Massy stands tall above the rest. If you pay less for an item at some of these Super markets and you run into a problem with and item and there is a need for return, you pretty much have to get a Lawyer in order to get your money back or a new/ different item.

  7. 3rdsun June 20, 2017 at 3:38 pm

    This statement gained so much press in papers, radio and TV that advertising could not generate. Brilliant move.


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