Barbadian is front-runner for LIAT CEO

Barbadian Julie Reifer-Jones is among three people short-listed for the post of Chief Executive Officer (CEO) of LIAT.

The Antigua-based Observer Radio quoted “a usually reliable source at the airline” who said Reifer-Jones is the front-runner for the position.

The source did not divulge the names of the other candidates but has said they are from outside of the region.

The source also said that for the first time, a performance clause will be written into the contract of the new CEO.

LIAT is paying back a US$66 million loan to the Caribbean Development Bank and the source said the CDB has to approve the appointment of the new CEO.

Reifer-Jones has been acting CEO since the resignation of Briton David Evans in April 2016. She also acted as CEO in 2013 following the departure of Trinidadian Ian Brunton.

18 Responses to Barbadian is front-runner for LIAT CEO

  1. Peter March 11, 2017 at 8:55 pm

    Wish you success in achieving the post of CEO of LIAT. First thing, outline your plans, call a meeting of all station and operations managers. Terminate all free travel by all staff whether present or former, this includes pilots. Grade the flight deduction costs and priorities. You are to become the CEO of a money making entity which will offer NO free-bees. Every cost MUST be accounted for. I am not telling you what to do but these are all proper business ethics. You will soon have the responsibility. Your station operations managers MUST NOT delay any flight waiting for any government official to arrive at the airport. A form or a report must be filled out, signed and submitted within 24 hours outlining cause for delay or cancellation. There is a lot more but boy have to go through every single one of LIAT’s money losing avenues and work at correcting them.

  2. Mikey March 11, 2017 at 9:17 pm

    @Peter, What you are saying is all well and good, but you know what ? I heard a man on TV, think he has something to do with the smaller airline TIA (Trans Island Airways) , saying the fare from island to island, i.e Point A to Point B is 78 Dollars, but taxation puts that Ticket at 156 Dollars,,,, Cuddear, yuh mean 100% Taxation ??? How can these Airlines in the Caribbean make any money to cover overheads, wages etc., and still make a profit and keep flying ???
    Almost impossible. I wish the dear Lady good-luck.

  3. Greg Norville March 11, 2017 at 9:34 pm

    I am looking forward to the day ,when LIAT head office & its modus operandi will be from barbados.!

  4. BimJim March 11, 2017 at 10:06 pm

    So we will might have ANOTHER unqualified CEO of LIAT. Doesn’t this bunch of retards ever learn?

    Overseeing her will be the same unqualified Board, and an unqualified Shareholder Chairman (the Marxist one with the lowest shareholding, and with a brand new airport – so now he cares even less now how LIAT fares).

    By the way, we were promised a new CEO by January. Isn’t March a bit late for that? I guess the flights run late, so the late appointment just fits in with how they operate ithe airline.

    Bye bye LIAT.

    And also, move the HQ to Barbados, and lose access to the US Territories. Barbados is still Category 2, in case you forgot, and – no matter what the politicians tell you – that ain’t changing any time soon. They are all incompetent too, remember?

  5. Carson C Cadogan March 11, 2017 at 10:48 pm

    Putting a Bajan at the helm will make no difference to the operations of Liat.

    Liat needs abolishing.

  6. greg Norville March 12, 2017 at 7:50 am

    I must give way to the comments I have read, (they all make sense) I agree very much about the changing of the Board ,we need a NEW perspective.!

  7. Peter March 12, 2017 at 9:15 am

    Carson C Cadogan. This is the first time I am agreeing with you. Not on the Bajan becoming CEO but that it will make no difference. there are too many setbacks for that airline. Landing fees top the list. There should be NO landing fees at any Caribbean destination. A ferry service should be introduced. I will elucidate further upon request. All I will venture to say is that such a service can earn the owners whether they be government or private, over US$ 350,000.00 per journey. Try me and prove me.

  8. knowyahbusiness!! March 12, 2017 at 12:01 pm

    Don’t usually comment on such matters but Peter I hope you are speaking with some authority in aviation because some of what you have typed makes no sense either financially or otherwise. Do you know the cost it takes to operate an airport, without landing fees how the hell is the airport going to operate effectively?

    Don’t even get me started on the first post!

  9. James C. March 12, 2017 at 12:44 pm

    The last few days brought more complaints on Facebook. A friend of mine out of Barbados lost her connection in St. Maarten to Anguilla because the flight was so late departing and getting through Antigua, when she arrived in St. Maarten her baggage was missing. She got it back late on the second day – the day before she left – just in time to take it back home, and then arrived back in Barbados an hour late.

    Only an hour, I guess she should be grateful she got back at all.

    All of aviation in the EC, from CAAs through management, is too full of political appointees and somebody’s friends, not enough qualified professionals. Little wonder we are all swimming in debt and high taxes.

    I can only assume this new CEO would be most qualified to oversee the closing down of the company – she is certainly NOT qualified to oversee the transformation from abject dismal failure due to political meddling and friendly teifing to profitable and on-time airline with a bright future.

  10. Jus me March 12, 2017 at 3:19 pm

    What she get paid??
    For that.
    What does she actually do??

  11. Jus me March 12, 2017 at 3:37 pm

    Lets get this right.
    You propose,
    A ferry.
    Which will in itself make Liat even more of a money pit.
    Permissions for this Ferry,come from whom?

    Ah the joys of a Vivid imagination ,coupled to endless

  12. Tomas March 12, 2017 at 7:23 pm

    What LIAT needs desperately is new ideas and a fresh new approach to the business, and you will NOT get it from Reifer-Jones or anyone else that has never worked for any other airline in their life.
    LIAT is a money loser, its the culture of mediocrity that has penetrated the management levels and every one knows you cannot solve the problems with the same thinking and people used to create the problems in the first place.
    LIAT by now knows you cannot keep doing the same over and over and expect different results, its time for a total revamp of all managers and executives, the airline has NEVER made money, you need people who have a history driving profitability running the show, not money losers !
    Wake up, its your taxpayers money going out the window for poor service, when a change at the top that can create a very good airline that can provide great service and not depend on taxpayers money over and over again.

  13. Traveler March 13, 2017 at 8:12 am

    While everyone has valid concerns and as a frequent LIAT traveler myself please remember the very professional Aircrew that fly LIAT’s Aircraft day in and day out in very challenging conditions while having to deal with job insecurity and the constant management turmoil happening around them . All of this with an almost faultless safety record . Remember they are people too and have our lives in their hands every day and it can’t be easy being part of all this criticism day in and day out.

  14. F.A.Rudder March 13, 2017 at 9:55 am

    Ms. Julie Reifer-Jones I wish you great success and cooperation within the L.I.A.T chain of operations throughout it regional stations. Clear cut transparency and good Quality Control should be the final analyses.

  15. jrsmith March 13, 2017 at 4:19 pm

    Privatize (Liat) and you see the difference , but something isn’t right (Liat) is a cover ..whats needed some one coming with 25 millions (US) and running the company…….every where you look failure wunna cant even run a bread cart…….

  16. JS March 13, 2017 at 6:53 pm

    These comments though…..but I do wish her the best and hope she gets the position. Move LIAT base to Barbados 🙂

  17. The Negrocrat March 13, 2017 at 8:28 pm

    @BimJim, would the move to HQ in Barbados stop them from flying into their present U.S based territories, or just stop them from flying into any new ones?

  18. Tomas Chlumecky March 19, 2017 at 8:35 am

    “Insanity is doing the same things, over and over again, but expecting different results” (Albert Einstein). That is LIAT and that is what you get when you do not hire professionals with experience with multiple of airlines. New ideas, fresh perspectives a better vision of what needs to be done, LIAT will never change without big changes at the Board and Executive levels. Time for the CDB to play a bigger role in how and who runs the airline, otherwise EC citizens will be paying millions of dollars a year subsidizing crappy service.


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