Lil Rick to promote Burger King

Popular entertainer Ricky Reid, better known as Lil Rick or Hypa Dawg, has joined Burger King as a brand ambassador in Barbados.

During the signing event on Wednesday at the fast food franchise’s Warrens location, General Manager Ryan Walters expressed excitement about the new relationship.

“Once we found out that Lil Rick loved our locally produced fried chicken, and was a regular customer through our drive through at Sky Mall, we watched him closely and recognized that this loyalty extended to our sponsored events where the Burger King trailer was present,” Walters said, explaining the background to their decision.

General Manager of Burger King, Ryan Walters (left), Lil Rick, the new Burger King Brand Ambassador (centre) and Ruel Ward, Director of Operations at Pyramid Entertainment.
The Burger King General Manager and Brand Ambassador at the new Warrens location.

Walters added: “Not only did he patronize our business but also he often socialized and interacted with the staff for long periods at these events.  This reinforced to us how the artiste felt about the brand and it inspired the idea of branding him a Burger King Ambassador.”

Lil Rick, who is already known as a pitchman for certain beverage and telecommunications brands, said it is the first time he will be promoting a fast food chain and he is “really excited to be the new face of Burger King”.

As a Burger King ambassador, Lil Rick is expected to be one of the primary voices and faces associated with the brand as it promotes and introduces new offers and specials to the local market.

9 Responses to Lil Rick to promote Burger King

  1. Ryan Bayne
    Ryan Bayne February 16, 2017 at 11:59 am

    Big up yourself, Lil Rick.

    Reply
  2. Cathy Beda
    Cathy Beda February 16, 2017 at 12:02 pm

    I guess BK is better in Barbados than Canada.

    Reply
  3. Victoria Lily
    Victoria Lily February 16, 2017 at 12:52 pm

    Make your money Rick

    Reply
  4. Wendy Clarke
    Wendy Clarke February 16, 2017 at 1:00 pm

    They have confirmed they have used HORSE meat in Europe. Buyer’s beware.

    Reply
  5. Gearbox1964 February 16, 2017 at 1:04 pm

    BK is a nice alternative to Chefette and KFC. Glad fuh Lil Rick…The Chiguagua Businessman.

    Reply
  6. Joy February 16, 2017 at 2:22 pm

    Wendy Clarke, they are people who eat horse meat and lizard meat and snails and frogs. It’s a cultural thing. Horses in Barbados are too few and too expensive to make it into locally produced burgers.

    Reply
  7. Sonia Small
    Sonia Small February 16, 2017 at 2:26 pm

    Mek them $$$$$$$$$$$$$$

    Reply
  8. kathy-Ann Clarke February 16, 2017 at 3:45 pm

    Congrats to Rick, Him being an ambassador for BK, will hopefully influence many more youngsters to patronise them some more.

    Reply

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