Brandon’s Beach latest in clean-up drive

The ‘Clean Bim’ campaign, which began recently, has so far collected 225 tonnes of garbage around the island, organisers have reported.

The clean-up drive is being undertaken by the Barbados Tourism Product Authority (BTPA), and the latest effort was an underwater clean-up at Brandon’s Beach this morning in collaboration with the Coastal Zone Management Unit.

“We sell Barbados on its cleanliness, we sell Barbados on its friendliness, and we sell Barbados on the fact that it’s actually a safe destination. And if we lose any of those three pillars we could lose the position we have as a competitive advantage as a tourism destination,” the BTPA’s National tourism host programme manager Marsha Alleyne told Barbados TODAY.

Marsha Alleyne

Alleyne added that it is important to maintain clean surroundings, as “there is no telling how much negative effects that dumping and indiscriminate littering can do to the environment [in] years to come”.

“I don’t believe that you really and truly have to do a guessing game to walk around the island and see that there is pollution all across every aspect of the society. Areas that you pass through there are illegal dumping areas at strategic places around Barbados that are in the public eye,” she said.

Divers at this morning’s clean-up.

She added that the BTPA is in also seeking the support of schools, the private sector “and all of the relevant bodies that will make a difference within Barbados”.

“We are actually doing an educational thrust; we want to go into the schools, we want to talk to the kids about why it’ necessary not just to clean up, but also to think again about whether you’re going to throw something away … is it necessary to dump it? Should you just throw green waste into the garbage or can you take green waste and reproduce it to make it something that’s viable for you and your community?” Alleyne said.

Alleyne stated that an official press launch of the ‘Clean Bim’ campaign is expected to be held soon to outline the goals of the programme.

One Response to Brandon’s Beach latest in clean-up drive

  1. Donna Harewood August 6, 2016 at 6:26 pm

    Keep up the good work! I do my cleanups solo.


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