Adoption practices

More businesses adopt a kilimetre of highway

An increasing number of Barbadian businesses are adopting sections of the island’s motorways, posting their signs of approval on the Adopt-A-KM Community Highway Programme.

Members of the Adopt-A-KM team cleaning a section of the Highway in the Warrens, St Michael area as they prepare to erect more signs.
Members of the Adopt-A-KM team cleaning a section of the Highway in the Warrens, St Michael area as they prepare to erect more signs.

The programme is designed to beautify and maintain the landscape along the ABC Highway through “contributions” from corporations and individuals who are invited to adopt a kilometer of highway, according the programme’s Facebook page. In its initial phase, the programme was scheduled to cover the stretch of highway from the Grantley Adams International Airport to the Graeme Hall roundabout, with plans to extend it all the way to the St Lucy Parish Church.

The coordinator of the project Andrew Clarke told Barbados TODAY about 70 companies have paid the monthly fee required to adopt the kilometre for a period of one year, with some adopting more than one kilometre. This number is nearly five times the 15 companies that signed up when the initiative was launched in April 2014.

“We started from the airport then we worked our way to Greame Hall. From Greame Hall we came up to Warrens, which was phase two. Phase three was from the Bagatelle area to Westmoreland/Apes Hill. Then we decided to stop there and do the Top Rock area,” Clarke said.

He gave Barbados TODAY an update as workmen laboured feverishly in the mid-morning sun to get rid of overgrown shrub from a section of the highway in the Warrens area leading to Hinds Hill, St Michael.

“And right now we are calling this the Cave Hill phase which is from Warrens to Black Rock. It’s a eight kilometer stretch and we are hoping to get about 18 companies on [board]. After this phase we will be heading further north from Westmoreland to Mile-And-A-Quarter, which is another four kilometers,” added Clarke.

The project coordinator expressed satisfaction at the reception from residents, pointing out that the amount of garbage in the areas where the signs are erected have been significantly reduced. He added that there was also very little vandalism of the signs.

“In terms of vandalism we had some but nothing to speak of. In that case we just repair it and put it back up as quickly as we can because we want to make sure that we keep our sponsors happy,” he said.

This notwithstanding, the maintenance teams do encounter their fair share of rubbish along the ABC Highway.

“We do see the fast food boxes and soft drink containers but the majority of it is plastics and cardboards from the back of trucks . . . especially along the stretch where it is windier,” Clarke said.

One Response to Adoption practices

  1. Paul dash October 7, 2015 at 7:29 am

    Seems a great idea but what do the signs look like? How do they work in the Barbados environment? As a Bajan living overseas I have no idea of their visual impact so it would be nice to see images.


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