Insurance company woos back customers

A local insurance company has launched a major campaign to woo back customers who left for various reasons over the years.

At its Roebuck Street headquarters, officials of Insurance Corporation of Barbados Ltd (ICBL) said the ‘Come Back Home’ campaign offers former customers “the opportunity to come back and benefit from a discount of up to a maximum of 15 per cent off their private, motor or content insurance,”

“What we have realized is that a lot of people have looked for lower cost solutions…,” Corporate Communication Specialist Randy Howard told reporters.

“So we said you know what, let’s make it more affordable for them to come back to us, keep them insured at a proper level and make sure that their investments are secured.”

The campaign runs until year-end. (DB)


One Response to Insurance company woos back customers

  1. Alex Alleyne September 27, 2015 at 1:22 pm

    ICBL , you have sucked the blood out of us for donkey years , we went off and found safety elsewhere, Why should anyone return , do you think we are “glutens for punishment”.


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