Athletes to be highlighted at Rio Games

CANOC Broadcasting Inc. (CBI) has expressed its delight at the unprecedented success of regional athletes at the just concluded Pan American Games in Canada.

CANOC Broadcasting Inc. chairman Steve Stoute
CANOC Broadcasting Inc. chairman Steve Stoute

“The positive showing at Pan Am puts the world on notice that Caribbean athletes will be keen competitors in all arenas in the 2016 Olympic Games. Better still, we will be giving regional viewers the chance to view all our athletes live at the Olympics for the first time ever,” said CBI chairman, Steve Stoute.

The Caribbean tally was an impressive 37 medals. In the 2011 Pan Am Games which was staged in Guadalajara, Mexico, the regional total was 25 medals. Twelve Caribbean territories featured on this year’s medal table, accounting for 14 gold, 14 silver and nine bronze.

 While the region was not able to fully experience the Pan Am Games live, the Rio Olympics will be an entirely different matter. CANOC Broadcasting is the official broadcaster for the Rio Olympics and will ensure that athletes from Trinidad and Tobago and the wider Caribbean competing at the Games will be seen live by the regional population.

During the Rio Games, coverage will be delivered on all possible platforms; free to air channels, terrestrial networks, cable, digital, mobile and online streaming.

There will be 12 hours every day for the 17-day duration of the Games. Coverage will actually be prioritised based on the schedule of Caribbean athletes. With coverage being spread across so many platforms, non-traditional advertisers have for the first time the opportunity to be involved in sponsoring coverage of the Olympic Games

In the run-up to the Olympics athletes will be profiled in a monthly television magazine programme, so that regional audience viewers will get to know their Olympic athletes before the August 5, 2016 start date. Global sport broadcasting leader ESPN will produce and coordinate all Caribbean Olympic coverage and related broadcasts.

CANOC Broadcasting Inc. is a company that has been formed by the National Olympic Committees and CGAs (20) across the Caribbean to purchase, monetize and manage the broadcast rights for Olympic television and other Olympic sporting properties during the Olympic quadrennial. The mission is to create long-term sustainable sources of funding for Caribbean NOCs and CGAs through the acquisition and sale of broadcast rights for sporting events. (PR)

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