Dancehall and soca for Guinness

Dancehall, soca and reggae lovers can look forward to a fantastic show this Saturday at the Arthur Guinness Concert.

The show, which will be held at Kensington Oval, is in honour of the founder of Guinness, and is being dubbed as one not to be missed.

Terry Vaughn, who is responsible for the marketing of the show for Guinness, said that this year organizers wanted to bring something bigger and better to the Bajan audience.

Marketing representative for Guinness Terry Vaughn.
Marketing representative for Guinness Terry Vaughn.

“All around the world we celebrate the founder Arthur Guinness with music and so on. We wanted to bring that concept to Barbados, and this is about two years now we have done it; and this year we wanted to do it a bit bigger so we decided to bring in some artistes from Jamaica, Trinidad and St Vincent, and mesh them together with the artistes of Barbados to create a quality show for Bajans to enjoy,” Vaughn said.

He added: “We realized that a lot of these shows were either heavy in dancehall or reggae, or heavy in soca, and we know the Guinness consumers enjoy all types of music; so we wanted to offer that . . . . So we felt the best way to communicate through music was to bring together artistes from all the different genres.”

Vaughn told Bajan Vibes that because of the high quality show, two of Barbados’ most popular promoters had been recruited to assist in the promotions.

“The first time we did it was at Party Stand, and we had about 1,000 people. Chetwyn Stewart put that on for us. Last year, it was at Oistins and it was a free show for the patrons. This one was a bit out of our reach in terms of promotions; so we decided to get the best two promoters in Barbados, Brewsters Road Crew and FASS Entertainment, to execute a show of this quality.”

Treymayne Austin, representative for Brewsters Road, said that it was an honour working with Guinness this year.

Brewsters Road Crew representative Tremayne Austin.
Brewsters Road Crew representative Tremayne Austin.

“It’s a great opportunity to let the public know we are not just soca people, but we are music people . . . . Once the people come out, it will be a fantastic show,” Austin said.

The show will feature Jamaican dancehall artists Popcaan and Bugle, Trinidadian soca artist Benjai, Vincentian soca artist Skinny Fabulous, and many local acts, including Soka Kartel, Leadpipe And Saddis, Gorg, Imani, Peter Ram, Brutal, Stiffy, Biggie Irie, Fadda Fox and Project X.

Bajan Vibes caught up with Skinny Fabulous who he said he was excited and ready for the show.

“Well for me it’s like a double adventure. The Thursday I will be in Jamaica for the Arthur Guinness Concert over there; and I was elated to find out that I was booked for the show in Barbados as well. I feel like I’m actually a part of the venture and not just an artiste that is booked; but as a part of the Guinness movement now. It will be all good. Hopefully, I will be able to deliver two different performances,” he said.

And Skinny added: “As usual, Bajans can expect a good show from Skinny Fabulous. I know my Bajan audience is slightly different. They are more familiar with the Skinny Fabulous brand and product; so I would have a wider range and better flexibility to deal with the Bajan crowd.”

With regards to the Guinness show, Skinny Fabulous said that he believed the show was a great idea.

“I think the show has grown. The first time I heard about the show was two years ago when I was in St Vincent when they did a broadcast from Jamaica. There were many people in St Vincent who were just gathered around watching the event on a screen. I think from that it helped to further propel the event to the stage its at right now.”

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Source: (DB)

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