New pricing strategy for Honda

Sales of Honda vehicles in Barbados are expected to take off over the coming months. Operators of Platinum Motors Inc., suppliers of the brand on the island, said yesterday the company had come up with a new “price strategy” that is expected to attract more customers.

In addition, chairman of Platinum Motors Inc., Peter Harris, said the company would be taking its “corporate social responsibility very seriously” and would be involved in “a number of activities to benefit the community”.

Harris was speaking to race car drivers and motorsport enthusiasts yesterday evening at the company’s Bay Street showroom as he announced the sponsorship of local driver Jamal Brathwaite and Natasha “Chiney Dolly” Chang, who is here from Jamaica to also represent Honda.

Chairman of Platinum Motors Inc. Peter Harris (left) and regional Honda brand ambassador Natasha Chang.
Chairman of Platinum Motors Inc. Peter Harris (left) and regional Honda brand ambassador Natasha Chang.

They will be taking part in the 30-race Sea Board Marine Digicel Williams Industries International Motor Racing Championship. It comes off this Saturday and Sunday at the Bushy Park in St Philip.

Jamal Brathwaite with Honda ambassador Chiney Dolly.
Local drive Jamal Brathwaite and Honda brand ambassador Natasha Chang.

Platinum Motors inc. took over the Honda operations about a month ago. Harris said the company was in the process of “changing the Honda experience in Barbados” through its provision of high quality vehicles at reasonable prices. This, he said, was in keeping with the mission of Honda worldwide.

“The new price point of Honda, I am sure, is a change that customers would welcome given the current market conditions. A Honda purchase going forward would be based not only on Honda’s reputation for safety and reliability, but because the price is right,” said Harris.

“We have done our homework and value for money Honda trumps all the competitors on the island. Honda’s new customer-friendly pricing strategy also extends to our services and our power equipment. At the moment the prices are even better because we have sales on equipment to make room for our new Honda merchandise,” he said, adding that the orders of Honda vehicles have been “very encouraging” since the official opening under the new ownership.

Noting that Platinum Motors Inc. was also operating a full service garage, Harris said the company would “shortly” have a full range of Honda vehicles in the showroom, including the Fit, the City, the CRV, the Accord and the Civic.

Meanwhile, Brathwaite and Chang, the two Honda ambassadors, described their partnership with the brand as a win-win for both parties.


4 Responses to New pricing strategy for Honda

  1. Bobby Brown
    Bobby Brown July 3, 2014 at 11:01 pm

    I hope so because fo ryears tucker messed up the good name of honda and sold parts way too exspensive. One of the biggest problems honda owners faced which is so stupid is going too a honda dealer and finding out they are not selling you the part because you did not buy the honda from them I mean how stupid people are, I am so glad new hands took over the brand and i hope too see better things and better cost on parts

  2. Rawle Maycock
    Rawle Maycock July 4, 2014 at 6:31 am

    What is, a cheap price.? Honda cost too much in Barbados. 100,000 ,90,000,60,000, for what yuh buying a house.

  3. Beverley St John
    Beverley St John July 4, 2014 at 8:34 am

    What’s the sense in having a pricing strategy when people don’t have jobs to provide the money to entertain this “pricing strategy”!

    • Bobby Brown
      Bobby Brown July 4, 2014 at 10:07 am

      Beverly always remember cars will sell in barbados and if you look at it the most honda vehicles that sell in Barbados they are cd vehicles.


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