NCF on a mission: Aims to deepen relationship with Brazil

The group visited Videobrasil on their tour. In photo from left: Alison Sealy-Smith, NCF’s Senior Business Development Officer; Katherine Kennedy, Artist; Thereza Farkas, Programme Director, Videobrasil; Assistants/Residents of the Casa Tomada Project; Tainá Azeredo, Director, Casa Tomada; Andrea Wells, Chief Cultural Officer, NCF; and Shanika Grimes, Artist.
The group visited Videobrasil on their tour. In photo from left: Alison Sealy-Smith, NCF’s Senior Business Development Officer; Katherine Kennedy, Artist; Thereza Farkas, Programme Director, Videobrasil; Assistants/Residents of the Casa Tomada Project; Tainá Azeredo, Director, Casa Tomada; Andrea Wells, Chief Cultural Officer, NCF; and Shanika Grimes, Artist.

A delegation of 13 including three NCF personnel, seven musicians and artistes, two Visual Artists and the President of the Association of Music Entrepreneurs arrived in S√o Paulo, Brazil on Sunday, September 15 to further the National Cultural Foundation’s pursuit of opportunities for the export of our Cultural and Creative products and services into the lucrative Brazilian market.

Senior Business Development Officer, Alison Sealy-Smith who is leading the charge to achieve the Foundation’s objectives affirmed that this mission is first and foremost about deepening the valuable relationships made with industry experts in the relevant Brazilian sectors back in April of this year, when the NCF hosted eight delegates from Brazil at its 2013 e-CREATE Cultural Industries Symposium.

Sealy-Smith identified a few of the successes of that symposium as the knowledge gained through a comprehensive list of contacts in the Bahia Music Industry where the music is similar to soca; the gateway to potential opportunities for collaborations especially with our pannists, which was of keen interest to the Brazilians on their visit to Barbados; and on the Visual Arts front, the start of a residency programme for contemporary artists through the Casa Tomada project in Brazil.

The symposium was the key to opening the discussions between these two markets -Barbados and Brazil. Since then the dialog has continued in an effort to better understand the nuances of this complex market, and to strategise on a more focussed and targeted thrust.

The NCF delegation is part of a wider public/private sector contingent currently in Brazil on a Government Political/Commercial mission.

Sealy-Smith says the NCF’s packed agenda includes meetings with public sector representatives from the Cultural Industries Development Department in S√o Paulo. In addition, through the Foundation’s contacts they were also able to secure face-to-face meetings with influential festival producers, promoters, artistes managers, curators and gallerists.

The musicians and artistes accompanying the delegation on this mission are also set to give a guest list of some of the same powerhouses in the S√o Paulo music industry a teaser of what Barbadian artistes have to offer on Thursday at a cocktail reception hosted by the Barbados Embassy and at a S√o Paulo club on Friday night.

The full team is expected to return home tomorrow.

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