Reignited spirit

After being called a political activist by a friend this week, I thought I’d better get back to the topic of this column which is business and finances although the political climate of the country and the decisions taken by politicians certainly impact both.

Last month my public relations campaign manager in Florida e-mailed me to let me know that the developer of a new website, primarily catering to solution providers to the retail sector in the US, had seen an article that I’d written and wanted me to write a blog for them as a guest blogger.

The topic was “How to reignite your entrepreneurial spirit” and I was given various guidelines about what needed to be included given that their audience would be mainly technology providers.

I have to confess that not being very literate when it comes to technology (thankfully I have good friends who are) I was somewhat intimidated to write this blog and spent about two weeks doing research, having a good friend do research for me, writing and re-writing the blog until I finally sent it off a day before the deadline.

Although it was a real challenge for me, it was the best thing I’ve done in a very long time, for myself and my business. The reason I say that is because as I started writing to advise business owners how to reignite their entrepreneurial spirit, I found that mine was being reignited.

So I thought I would briefly share some of those suggestions with you and I’ll give you the link at the end so that you can check out the site, especially those of you who serve the retail sector.

The first thing that will revive your entrepreneurial spirit is to rediscover your first love. As I was writing the blog I started to ask myself about my first love and what was it that I was so passionate about that I would do for free in the past? Then it came back to me. It wasn’t writing and it wasn’t business or motivational speaking, although I love those, they were just the vehicles to reach people.

My passion is to impact people’s lives and see them transformed. When their eyes are opened and their lives are transformed, their jobs become exciting, they bring new energy to their businesses and every aspect of their lives becomes more fulfilling.

Just rediscovering that passion has given me a new excitement about my business and has started my creative juices flowing so that I’ve started working on new seminar material and boldly going after new markets, both inside and outside of Barbados.

So what is your passion? What gets you out of bed every morning (apart from debt) and stirs you to work in or on your business? Or what used to do that? Once you identify that, you’re off to a good start.

Another way to reignite your entrepreneurial spirit is to hang out with encouragers. Barbadians do not seem to be generally well known for being encouraging. Why is that? I recently ran into an old school friend and I was talking to her about this same thing – hanging out with encouraging people to increase your confidence and stir up your entrepreneurial spirit. She asked me with a completely straight face where you would find those kind of people.

Fortunately for me, I have many friends who encourage me, pray for me, help me with technical issues and of course, my biggest fan, my husband, who supports all my endeavours. Surround yourself with encouraging people.

Celebrate your successes and keep reminders. To me, keeping reminders is very important because the feeling of euphoria when you first achieve success will fade with time and as you go through challenging situations. When you feel discouraged, reviewing positive customer feedback or revisiting your accomplishments will give you that boost that you need to keep going. You should therefore keep a record of all the positive comments you get.

Finally, never stop learning and seeking knowledge. The Internet is such an awesome tool and so replete with information that you really have no excuse for lack of knowledge. The great thing is that you don’t have to know everything and in fact you can’t, but when you need information you can look it up.

That’s one of the benefits I got from stretching myself to write that blog. I found myself researching various topics and looking for statistics to include. That gave me a lot of information to use in the article and also in my business.

So if you’re feeling as if your entrepreneurial spirit is barely glowing, rediscover your passion, surround yourself with encouragers, review your successes and keep learning. They worked for me, they can work for you.

Check out the blog at

And ladies check out this website for my upcoming seminar Overcoming Imposter Syndrome.

* Donna Every is a Chartered Accountant and an MBA who worked with Ernst & Young for ten years before starting her own Business Advisory practice, Arise Consulting Inc. She has written four books, including What Do You Have in Your House?, Surviving in Times of Financial Crisis and the newly released novel The Merger Mogul.

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