Lights, camera, cricket

(From left) United Insurance’s chief operating officer David Alleyne, Line and Length’s Barry Wilkinson and United’s marketing manager Sharron Alleyne-Elcock.
(From left) United Insurance’s chief operating officer David Alleyne, Line and Length’s Barry Wilkinson and United’s marketing manager Sharron Alleyne-Elcock.

Regional cricket fans will soon be in for a major treat.Thanks to Sportsmax, Line and Length and United Insurance.

A pioneer project combining the three entities will shortly be on television screens in millions of households across the region and beyond.

At the media launch of the initiative today at the offices of United Insurance on Broad Street, St. Michael, Line and Length’s Barry Wilkinson revealed that the three would be partnering to bring the first season of the United Insurance Line & Length Show which would be highlighting a live cricket programme throughout the Caribbean, starting with the West Indies tour to Australia.

Wilkinson explained that the programme would be broadcast live on Saturday nights at 8 p.m. on the Sportsmax channel and would then be made available to stations across the region for their domestic programme schedules. The first broadcast is scheduled for next Thursday.

Wilkinson, a noted cricket commentator and broadcaster, stated that Sportsmax owned exclusive rights to all West Indies overseas tours, the up-coming South African tour to New Zealand, the Indian tour of Australia and England home tours. He said the United Insurance Line & Length Show would package highlights from the matches along with analysis from current and former players. The programme will be inter-active providing viewers the opportunity to communicate with guests.

Wilkinson explained that many prominent cricket heroes and personalities would be featured on the show. Former Barbados and West Indies opener Desmond Haynes is slated to host the first programme.

Not only will matches involving the West Indies be featured on the programme, but all the major series will also be the focus of the show.


Wilkinson expressed his gratitude to United Insurance for their role in the initiative.

“I have said people don’t always catch cricket matches throughout the day, but they will always have opportunities to see highlights. Sportsmax’s audience has been growing considerably and we know this will be a mutually beneficial partnership,” Wilkinson, who will be the show’s executive producer, said.

Alleyne said United Insurance had always understood the importance of cricket to Caribbean people and over the years the company had played its part in the development of the game in the region. He reminded that United had provided support to a number of cricketing initiatives such as the OECS Under-19 Cricket Competition.

“[West Indies captain] Darren Sammy and many other Windward and Leeward players have benefited from this sponsorship first envisioned by Reds Perrera and rolled out across the region,” he said.

Alleyne noted there had been refreshing signs of hope in the performances of the regional side under Sammy and coach Ottis Gibson. He added the broadcast partnership would now usher in a new era of West Indian expert commentary. (WG)

One Response to Lights, camera, cricket

  1. Phil Fournier January 30, 2013 at 9:25 pm

    I enjoyed the presentation of the Caribbean T20 tournaments over the past 3 years. Barry Wilkinson is an exceptional presenter and cricket analyst. His delivery is very smooth and easy to follow. I hope ESPN provides more Caribbean cricket coverage to the United States so we can hear and see more of Barry’s work.

    U.S. Air Force (Retired)
    Norwich, Connecticut, USA


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