REGIONAL TOURNAMENT'S GLOBAL REACH EXCEEDING EXPECTATIONS
The Caribbean Premier League (CPL) continues to get bigger each year.
Today CPL organisers announced that the regional Twenty20 showpiece had once again exceeded global viewership figures for the just concluded season, with a nearly 44 percent increase over the previous year.
According to figures, this year’s tournament enjoyed an audience of 134 million, a significant rise over the 93 million viewers that tuned in for the 2015 edition.
Viewing numbers have steadily risen from 36 million in the inaugural year in 2013 and the 66 million recorded for the 2014 event.
“Today is a proud day and further evidence of the rising international stature of the Hero CPL not just in the Americas, but across the UK, India, Middle East and beyond,” said CPL’s chief executive, Damien O’Donohoe.
“The release of these global viewership figures are a tremendous boost, not just for the game of cricket in the Caribbean, but for each of the local tourism boards and our loyal sponsors who invest so much in the development and marketing of the game.”
Several broadcast markets also enjoyed a significant boost in viewing numbers. In India, there was a doubling of viewership from 44 million to 82 million while in the United Kingdom, numbers grew from 548 000 in 2015 to 2.5 million this year. In the United States where matches were played for the first time in Florida, there was an increase from 694 000 to 743 000.
O’Donohoe pointed out that the figures were also a reflection of a successful year for West Indies cricket and said organisers would continue to build on the quality product for 2017.
“The profile of West Indies cricket has never been higher and 2016 was a memorable year with the men’s senior and Under-19 sides, as well as the women’s team, enjoying international success in the first half of the year,” he noted.
“From the tournament’s inception back in 2013, we were determined to showcase the very best of what the Caribbean has to offer, both on and off the field, and we believe that the growth of the biggest party in sport in 2016 has further enhanced this reputation.
“We are immensely proud of the huge steps that the tournament has made in just four short years. Furthermore, we believe that there is even more to come in 2017 as we continue to attract the biggest names to the Caribbean and shine a spotlight on the incredible and unique culture that continues to thrive across the region.”
Jamaica Tallawahs are the reigning CPL champions after defeating Guyana Amazon Warriors by nine wickets in the August final in St Kitts.
This year for the first time the tournament attracted marquee players such as AB de Villiers, Hashim Amla and Faf du Plessis of South Africa, as well as Brendon McCullum of New Zealand.
Unlike the Indian Premier League and Australia’s Big Bash League – where the BCCI and Cricket Australia have strong control over the organisation of the tournament and infrastructure – the WICB have sold the rights to run the CPL in the West Indies.
The CPL makes its money from television rights, advertising, gate receipts, tenders for select matches, among other areas. Last year Trinidad and Tobago paid BDS$7 million to host the final.
Over the last two years, the CPL has entered into partnerships with IPL teams. The owners of IPL franchise Kolkata Knight Riders have bought the Trinidad & Tobago team, and renamed it Trinbago Knight Riders, and Indian businessman Vijay Mallya, former owner of Royal Challengers Bangalore, purchased 2014 champions Barbados Tridents.