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Brits still desire Barbados despite vote

Britain’s decision to leave the European Union (EU) has not dampened interest in travel to Barbados, the agency charged with marketing the destination said.

Chief Executive Officer of the Barbados Tourism Marketing Inc (BTMI) William Billy Griffith was among a delegation led by Minister of Tourism and International Transport Richard Sealy that visited the United Kingdom recently to meet with tour operators, travel agents and media to update them on Barbados initiatives and to gain insight into business initiatives and consumer reactions to the Brexit vote.

BTMI’s Chairman Alvin Jemmott, CEO Billy Griffith, UK director Cheryl Carter, Minister of Tourism Richard Sealy, Chef Jason Howard, BHTA Chairman Roseanne Myers and Marc McCollin, BTMI delegation in London.

BTMI’s Chairman Alvin Jemmott, CEO Billy Griffith, UK director Cheryl Carter, Minister of Tourism Richard Sealy, Chef Jason Howard, BHTA Chairman Roseanne Myers and Marc McCollin, BTMI delegation in London.

Griffith said the uncertainty in the UK notwithstanding, the Brits still yearn to holiday in Barbados.

“What we are hearing is that despite the current economic uncertainty in the UK, there is still a huge interest and desire to travel to Barbados among the UK travellers. It is also very important for us to ensure that we maintain the momentum achieved in 2015 and that we record growth in this our important anniversary year,” he said.

“Our work in developing new products, services and events was well received and our meetings this summer have laid the ground for even more productive meetings between Barbados and UK companies when we return for World Travel Market this November. We still anticipate a challenging period ahead but must be prepared for it.”

Chairman of the Barbados Hotel and Tourism Association (BHTA) Roseanne Myers, who was part of the delegation, emphasized the importance of Government teaming up with the private sector to respond to any impact the Brexit vote might have on travel from Britain.   

“Strong, smart partnerships with the [tourism] trade and between BTMI and BHTA are going to be key moving forward and particularly in response to the fall and fluctuations in the value of the pound.  We need to look at what our competition within and outside the region is doing. The good news was that the demand for Barbados is still comparatively strong,” Myers said.

The Barbados delegation also joined UK director Cheryl Carter and the BTMI UK team in a series of meetings with UK operators and airlines including British Airways, British Airways Holidays, Virgin Holidays and Virgin Atlantic Airways, as well as specialist luxury tour operators Caribtours, Kuoni, Kenwood and Tropical Sky.

So far this year, Barbados has welcomed more than 100,000 British visitors – three per cent higher than the corresponding period last year.

The visit to the UK was critical at this time as it was important to better understand how long-term partners and potential visitors are feeling, what decisions they are making and what support the destination can provide to ensure that Barbados retains its number one position in this market, BTMI said in a release.

3 Responses to Brits still desire Barbados despite vote

  1. Joel C. Payne
    Joel C. Payne August 24, 2016 at 8:32 am

    Perhaps because Barbados is Commonwealth and not E.U.

  2. Veroniva Boyce
    Veroniva Boyce August 24, 2016 at 8:39 am

    Ok we like visiting BIM but what is there to keep us interested apart from going to the Beach and a day at the Races. Especially annual visitors like us. Will not go on the cruise as the gun slingers are in charge. Oistins (Friday night) is need of a revamp, there should be entertainment from the young talented musicians, small prize competition for dancing and singing include Tuk Band, memory lane night of Spouge and A Day a time Beach Rave once or twice a month. Oistins have Friday nights and Speightstown could have Saturday evening entertainment included Fisherman Pub to host live bands. Visited Mount Gay hardly any brand sovereigns i.e mount gay glasses, tea towel, an apron, cap not one to purchase with the rum at least something with 50th at affordable prices. We had to order our Mount Gay rum glasses from Germany this should not of happened, but we had no choice because wunna won’t promote wunna products properly. Q in the community a surprise guest. The old goats need to adapt to change get the young talented people involved they to have ideas and less of the who you knows that are a thorn in the side stop beening bias.

  3. jrsmith August 24, 2016 at 11:20 am

    @, Veronicas B, hail, hail, well said , Barbados should be doing much, much better , we have a head start on lots of countries where most of them is trying to reach ,for Barbados was there already. the wrong people is managing (Barbados LTD)


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