Invest in tourism, Jordan tells Diaspora
Tourism executive Colin Jordan is urging Barbadians living abroad to invest in the tourism industry here.
The Barbados Labour Party (BLP) candidate for St Peter sought to sell the island’s bread and butter industry as a solid investment proposal during his party’s meeting with members of the Diaspora at Island Inn Hotel on Wednesday night.
“It is an important industry for us and I want you to examine the possibility of investing in the industry, whether it is in the accommodation segment of the industry, or even more important, in the attractions side of the industry,” he told a group of expatriates visiting home for the Crop Over festivities.
Jordan, the Director of Business Development at the Mango Bay hospitality group of companies, spoke of the foreign exchange that tourism brings into the country, and the employment it generates for people from all walks of life and with a range of qualifications and abilities.
“I challenge the Diaspora, those of you who live outside of Barbados, to consider investment in this critical industry,” the former Barbados Hotel and Tourism Association executive said.
He reminded the visiting Barbadians that because they lived in the source markets they were well placed to know what the tourist wanted and to advance the tourism product offering.
“You live in metropolitan areas, many of you have travelled the world, you have ideas of what we could do to improve the offering to visitors to our country,” Jordan said.
In a bid to reassure those who might worry about the fragility of the industry, the hotel executive insisted that tourism was not a high-risk business.
“History has shown us that the tourism industry is a very resilient industry,” he said, pointing to major tourist destinations such as France, Bali and the Southern United States that have recovered swiftly following either natural or man-made crises.