Adidas says sorry for ‘racist’ depiction
West Indies allrounder Dwayne Bravo has accepted what he believes to be a “heartfelt and sincere apology” from the artist and creator of the caricature of him that caused a furore among his many fans, who described the image as being “racist”.
Adidas, who sponsors Bravo, posted a caricature of Bravo on Monday shortly after the Trinidad and Tobago all-rounder, who plays for the Gujarat Lions had taken 4 for 22 against the Kings XI Punjab to become to the first bowler to take 300 wickets in T20 cricket. The image depicted Bravo with big lips and huge teeth and triggered a negative reaction from fans.
The company apologised for the unfortunate depiction.
Bravo said after discussing the matter with his sponsors, he is now ready to put the matter behind him.
“I am forever driven by the love and support of my fans around the world. I am fortunate enough to have a vast, diverse and multicultural fan base that spans the globe and I credit a large part of my successes to each of them and I thank them all. It is for this reason why when my fans hurt, I hurt,” Bravo said in his statement.
“Having spoken to the members of the Adidas team, I am confident that they now understand [not just] the source of much upset but the historical context [particularly that of the West Indies] behind it. I have received what I feel to be a heartfelt, sincere apology from the artist and creator of the image and I have accepted it.”
The 2016 ICC Twenty20 World Cup champion said that it is against that background that it is time for wounds to be healed and for everyone to move on.
“I trust we can all learn lessons from this, including those of cultural sensitisation, forgiveness and understanding. I live by these values and hope that we can all focus on the positive and unifying elements of sport and entertainment that have made and continues to make us all champions.”