ICBL eyes bigger Walk And Run

ICBL is hoping to have greater participation, and increased charitable and financial donations for its upcoming annual Family Fun Walk And Run.

The event will be held this year on April 28, Heroes Day, as is customary, under the theme Stride For Pride, and is expected to attract more than 3,000 walkers and runners for the 5K Walk And Run and the 10K Run which get started at 6 a.m.

Speaking at the Press launch for the seventh annual event, managing director and CEO Ingrid Innes revealed that this year’s beneficiaries would be the QEH Asthma Bay, the Hope Foundation and PAREDOS (Parent Education For Development In Barbados). Public voting via ICBL’s Facebook page was again used to select the three beneficiaries, which will each receive an equal share of the funds raised from those who sign up when registration officially begins on March 14.

ICBL managing director and CEO Ingrid Innes and corporate communications specialist Randy Howard at the Family Run And Walk launch yesterday.
ICBL managing director and CEO Ingrid Innes and corporate communications specialist Randy Howard at the Family Run And Walk launch yesterday.

Corporate communications specialist Randy Howard indicated that in an effort to drive up the participation, ICBL would be offering corporate packages, affording large groups the opportunity to have their company name or logo printed on the back of shirts.

“This approach is being taken to incentivize more companies to get involved in the charitable event, by giving them public recognition for their financial contribution,” Howard said.

The event will start from and finish at ICBl’s Roebuck Street headquarters, climaxing with its ever popular post-race health extravaganza. In addition to the traditional product sampling and displays, post-race warm-down and Zumba sessions, this year will see the introduction
of the widely popular Wukup Workout.

The deadline for registration is April 26. 

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