Not too small to give, says consultant

A local marketing and communications consultant believes the mindset of small business operators in Barbados needs to change.

Melissa Brathwaite of the consultancy firm Miona Avenue said today there was a general misconception within the sector that operators were simply too small to be engaged in any kind of profit-sharing with their customers.

However, she warned that this attitude was bad for business.

“I found that there is a general misconception in the society, and especially among small businesses, that we are too tiny to give back. So during the Christmas season we see larger corporations flexing their muscles, and giving back cars, televisions, trips and sometimes we feel a bit intimidated and feel we have nothing to give. But this stands as an opportunity to say no matter how small you are we are still in a position to give back,” she said, while warning, “no matter how great and innovative your products are, no matter how experienced you are as a businessperson [or] how good what you do is, we realize that you generally get nowhere without the people.”

Also addressing this morning’s presentation ceremony for the winners of the We Love You Right Back Christmas promotion, Chief Executive Officer of the Small Business Association Lynette Holder lauded Miona Avenue for launching the initiative, which is now in its second year, and said she hoped it would get even bigger in years to come.

“We think that this example of Miona Avenue is one that we would want our wider membership to embrace. That is, mobilizing other firms and businesspersons to come together for a cause.

“The fact is that you can do more if you come together. So we encourage the wider membership to consider this concept in the New Year, that of coming together, pooling resources and using those resources to strengthen your brand, to give to your consumers and to realize some economies of scale in some form,” said Holder.

Over 1,300 people took part in this year’s promotion won by Kibibi Cumberbatch. She was presented with 12 gifts from 12 participating businesses, while Melissa Bartlett took second prize of a dinner for two at the Hilton Resort.

Kibibi Cumberbatch receiving her prize from Melissa Brathwaite of Miona Avenue, as Chief Executive Officer of the Small Business Association Lynette Holder and other participants look on.
Kibibi Cumberbatch receiving her prize from Melissa Brathwaite of Miona Avenue, as Chief Executive Officer of the Small Business Association Lynette Holder and other participants look on.

In order to qualify, customers had to like and follow the 12 participating businesses on social media and repost any of the competition flyers and information about the firms with a special hash tag.
(MM)

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