FLOW promises greater benefits
Cable & Wireless Communications (CWC) officially unveiled its new consumer brand FLOW last night during an entertainment-filled evening at the Halton Plantation in St Philip.
And officials are telling Barbadians to expect “tremendous benefits” as the company continues to invest and upgrade its systems. Lauding the Government, stakeholders and customers for “believing” in the company, country manager Niall Sheehy said: “We will make good on our promises.”
Among its planned undertakings, the new-look company has pledged millions of dollars in upgrading its systems, and bringing back its call centre to the Caribbean from El Salvador, while creating approximately 500 jobs over the next three years.
“Our teams here have been making history for many years. Consider, for example, all of the tireless efforts that have been put into building this island’s infrastructure, spreading coverage and connectivity to all Bajans,” said Sheehy.
“To date, we have spent over US$160 million in building this infrastructure, and we continue to spend,” he divulged, pointing to the fibre-to-the-home network currently being built across the island.
Sheehy acknowledged that any improvement across the company’s network would “take some time”.
“We realize that our success is not only dependent on technology, but the way in which we deliver the technology to our customers. That is why we have made it our company’s number one objective to be the region’s leader
in customer service excellence,” he said, adding that such achievement would be realized through significant changes in the company’s operations.
President of consumer group, John Reid, indicated that the merger had “dramatically enhanced” the company’s product and service portfolio.
“[With] our combined strengths we are uniquely positioned to offer a winning consumer proposition,” said Reid, adding that significant changes were already made to the way they did business.
“I am not going to stand here and say we have done everything the way we should have done it, whether at Columbus or wherever we were running the CWC business. What I am going to tell you is that the dedication and the professionalism of the employees in Barbados and across the region, and those that work at the Miami office, their dedication will ensure that the way we look at our business, how we run our business and interact with our customers, and our communities will dramatically change,” promised Reid.
During the occasion, which drew together a number of executives and Government ministers, patrons were treated to special performances by jazz and reggae saxophonist Arturo Tappin, as well an aerial dancer.
Officials also announced a partnership between FLOW and former Miss Universe Wendy Fitzwilliams that will result in the airing of the reality show Caribbean Next Top Model on FLOW TV.
Minister of Tourism Richard Sealy, speaking on behalf of Prime Minister Freundel Stuart, lauded the company on all its developments over the years, describing the merger as “a bold decision”.
Pointing out that Cable & Wireless had had its “fair share” of criticisms over the years, Sealy said the formation of the new company was an indication it was “willing to change with the times” and remain “relevant in modern times”.
“While all change is not progress, you can’t have progress without change,” said Sealy.
And welcoming the company’s continued investment in the country, the Minister of Tourism said: “It is good when we hear of investment going on in this sector, and it is even better when we hear that this investment will see the fibre-to-the-home.”