Coca-Cola gives FIFA ultimatum
FIFA sponsor Coca-Cola has told world football’s governing body that it wants an independent third-party commission to oversee reform of the crisis-hit organization.
On July 9 the American drinks giant formally requested that FIFA’s leadership support the idea.
It wants the commission to be overseen by what it described as “one or more eminent impartial leaders to manage the efforts necessary to help reform FIFA’s governance and its human rights requirements”.
In correspondence obtained by the BBC, Coca-Cola said: “We believe that establishing this independent commission will be the most credible way for FIFA to approach its reform process and is necessary to build back the trust it has lost.”
The move will put pressure on FIFA’s outgoing president Sepp Blatter who will discuss his preferred reform programme with the body’s executive committee on Monday.