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CPL in the air

Not only is the Caribbean Premier League 2015 shaping up to be potentially the biggest so far, organizers say it could be reaching an even greater worldwide audience.

The CPL’s head of marketing James Wynne told Barbados TODAY this evening that last year’s cricketing event reached about 65 million homes and this year that figure could reach a target of 100 million.

James Wynne

James Wynne

He said there was an incredible buzz surrounding this year’s CPL and the interest was at a heightened stage wherever the tournament was to be played and beamed. He explained that last year there were day games to accommodate international television audiences but this year the tournament would be returning to evening/night matches which regional audiences preferred.

Wynne said CPL organizers would also be interacting with the schools in their promotion and exposure of CPL. He said some of the Barbados Tridents players would be at Digicel’s booth at BMEX to speak to fans. Noting the 50-year partnership which CPL had with the West Indies Cricket Board, Wynne said young people were important to the longevity of the tournament. He said their involvement was also important in rekindling and maintaining interest in cricket throughout the region.

He said there were also plans to take CPL to north America where there was a large Caribbean presence, as well as nationals from other first-class cricket-playing countries.

As to the absence of players from the Indian national team in the tournament, Wynne revealed that CPL’s director of cricket operations, Pete Russell, was currently in discussions with Indian authorities on that issue. Current Indian internationals do not play in Twenty20 tournaments other than their own Indian Premier League.

Wynne said the CPL stretched further than the actual cricket on the field and noted the close working relationship which organizers had with tourism officials across the region relative to packaging the tournament. He said the CPL was played at a “tourism down-time” and served to attract cricket enthusiasts to the region.

“It is not only about promoting the cricket but also about selling the Caribbean as an ideal place to visit at this time; hence our slogan –– Destination CPL,” he said.

CPL bowls off June 20 with defending champions Barbados Tridents taking on the Guyana Amazon Warriors. Box office is at Kensington Oval.

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