BTMI wants to work with Rihanna again
Officials of the Barbados Tourism Marketing Inc. (BTMI) are moving towards a “collaborative conversation” with Barbadian superstar Rihanna to promote the island again.
Chief executive officer of the BTMI William Griffith told journalists that while there was currently “no significant active conversation” with Rihanna’s management, the agency has not ruled out the possibility of working with the international singing sensation.
He was responding to questions during a media conference today as he gave a report on the performance of the tourism industry and the outlook for 2015.
“Rihanna is arguably the most high profile, dynamic music entertainer in the world today, and she is Barbadian. Barbados had a contractual relationship with Rihanna. We believe that there is always an opportunity to partner with this icon that has so much reach worldwide, in a way that could be beneficial to both the destination and herself and management,” Griffith said.
“So we will never be closing the doors to that relationship. I know that Rihanna has always offered up her services to help promote Barbados in every way and . . . we are moving in that direction to have some sort of collaborative conversation with her in the future.”
As part of her Loud tour in 2011, the multiple Grammy winner performed in Barbados. Her performance came in the middle of a three-year contract that she had signed with the Barbados Tourism Authority in mid-2009.
Last week Minister of Tourism Richard Sealy told Barbados TODAY that from what he had heard, the Pon De Replay singer was very keen on performing here again, even though there had been no actual talks about a show as yet.
“The chances [of her performing here again] are extremely good, I would think. Up to what I was gathering on the last occasion, an effort was being made to bring her. It was a private sector initiative . . . So I hope that it can become a reality in the not too distant future,” Sealy had said.