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Tourism official praises new book

Tourism executive Colin Jordan has criticized decision-makers in the industry, saying many of them, 20-02-15XTourismXknowledgeXscarceX-Jordan-XPhotoX1Xcopyincluding those in banking and insurance, know too little about the vital industry.

The former president of the Barbados Hotel and Tourism Association made this acknowledgement on Thursday evening at the 3Ws Pavilion, UWI, as he welcomed a new publication on tourism, Contemporary Caribbean Tourism, concepts and cases written by university lecturers in tourism, Dr Sherma Roberts, Dr Acolla Cameron, and Dr Michelle Best.

He credited the publication for addressing and bringing understanding to areas of Caribbean tourism that many people do not know about.

“I wondered as I read the text if we could find a way to transfer some of the knowledge and information contained in this text to some of those in facilitating organizations,” Jordan said at the launch of the book, which is already accepted for use in some schools across the region.

Jordan, the managing director of Palm Beach Hotel Group, told the authors that many colleagues lack the requisite knowledge in tourism.

“I also wondered if you could find a way to transfer some of that information to those of us who practice in the industry . . . we are forced to acknowledge that it is not just in the facilitating sectors, but within the industry itself, there is a lack of understanding of tourism, its importance and how it can be a genuine developmental tool.”

He said it is essential that financial planners have a better understanding of the sector and give it the required priority.

“There needs to be some discussion on the need for fiscal regimes that would allow tourism, as that global export industry, to compete with the plethora of comparable tourism destinations across the world,” he said.

2 Responses to Tourism official praises new book

  1. Sharon Woolley
    Sharon Woolley February 21, 2015 at 3:30 pm

    The BTA know so little about tourism too

  2. Veroniva Boyce
    Veroniva Boyce February 21, 2015 at 5:32 pm

    Right now wanna need to concentrate on The Health Service, agriculture and education because wanna pricing wanna selves out the tourist market slow but sure.


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