‘Low-key’ sales for Valentine’s
With just about 48 hours before Valentine’s Day dawn, some stores in Bridgetown are reporting less than favourable sales. One storeowner has described sales leading up to the big day as “low-key”, and is hoping they will pick up tomorrow.
Cave Shepherd retail manager Beverley Belgrave told Barbados TODAY the Broad Street-based company had put all of the marketing tools in place for Valentine’s Day. However, she said that over the years, what Cave Shepherd had found was that whenever the special day fell on weekends, more people chose to attend intimate dinners or family affairs.
But she added that this trend would not take away from the fact “Valentine’s is Valentine’s and people still expect gifts, flowers and confectioneries”.
“I am sure that we are still going to get those persons coming in; but I don’t think it is going to happen until [tomorrow] or Saturday. So we still have Saturday to work with.”
Keith Walcott of Highly Favoured Boutique, Swan Street, anticipates his gift items will sell well, due to the fact Valentine’s Day was falling on a Saturday when many people would be making their way into town.
“I have a lot of things on sale for Valentine’s Day . . . . We have the bears and the roses; and then we have the sweets shaped in the form of hearts –– and the schoolchildren and adults buying!” Walcott declared.
Althea Welch of Imperial Balloons, City Centre Mall, reported that she was receiving many calls from people who were interested in finding out the prices for flower arrangements, baskets and other gifts. Welch too indicated that she was waiting on tomorrow and Saturday for that increase in sales of those unique items she has on offer.
“I am willing to work with whatever they have because I know things are very hard for people in this economic climate,” she explained. “And I have already set up stuff for late shoppers; and right now I am working on my orders.
“And I’ve got the small gifts for the schoolchildren, and they are already coming for them. I always work with the schoolchildren for Valentine’s Day because they always support me,” Welch said.
Leonard Allsopp, a card vendor is also anticipating better sales in the next two days.
“There are lots of people unemployed, so you have to be thankful if somebody buys a card today. But people coming and looking and saying that they are coming back to buy on Friday and Saturday,”Allsopp told Barbados TODAY.