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Farm fresh initiative bearing more fruit

A local supermarket chain is reporting an increase in their customers’ purchases of locally produced items since it launched its Farm Fresh campaign over two months ago.

And chief executive officer of Trimart Supermarkets Judith Wilcox said local produce would continue to be featured prominently on the shelves and in the freezers.

The Farm Fresh initiative, which was launched at the end of November, is aimed at encouraging customers to buy more local fruits, vegetables and other produce.

“We would really like to see the creation and implementation of a sustainable national system in which food production, processing, distribution and consumption are integrated to enhance the overall environmental, economic, social and nutritional health of all Barbadians,” said Wilcox.

She said as part of its campaign, the supermarket chain has been highlighting farmers who supply locally grown produce at its three locations.

“We regularly visit the farms that supply us with their produce and we are committed to providing space and marketing for them in our stores. By doing this, we are able to offer our customers the freshest, tastiest and most nutritional food available on the local market. It’s a win-win situation for all,” Wilcox said.

Trimart’s marketing officer Kelly Arthur reaffirmed the company’s commitment to local farmers and consumers, saying it made sense for the supermarket chain to strengthen its relationship with farm-fresh suppliers and, by extension, support the agriculture sector.

“And this extends to all agronomic sectors. It is our hope that local produce will continue to gain widespread market acceptance, whereby fresh produce will be readily available and purchased by consumers as a matter of preference,” she said.

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