US$400M plus jobs to flow from telecoms merger

With full regulatory approval yet to be given for their recent merger, Cable & Wireless and Columbus International are already promising that US$400 million in broadband investment, plus 500 new jobs will flow to the Caribbean as a result of the US$3 billion deal.

The announcement was made in a statement today in which CWC’s CEO Phil Bentley said the new company plans to revolutionize telecommunications across the region.

This merger will result in the most extensive fibre infrastructure ever constructed in the region, providing wider access to all, specifically targeting low income households. We will ensure that all our customers have affordable access, while also providing industry leading 1 Gb/s broadband speeds for those customers who want an unparalleled online experience,” Bentley said.

The two companies, whose November merger remains actively under consideration by Caribbean regulators, including the Suriname-based CARICOM Competition Commission, are also promising at least 500 jobs between now and 2019 through the growth of services and a review of their outsourcing arrangements.

We will enhance the quality of our customers’ experience, as we invest in jobs closer to our Caribbean customers,” Bentley said.

Phil Bentley, CEO, CWC
Phil Bentley, CEO, CWC

Columbus CEO Brendan Paddick also indicated that “our job is to keep our customers satisfied, and if we do not deliver an exceptional experience, we can’t expect their patronage. You can’t contract customer loyalty – you have to earn it”.

Brendan Paddick, CEO Columbus Communications
Brendan Paddick, CEO Columbus Communications

It was not immediately clear how Barbados would be impacted by the latest promises.

However, CWC, which trades here as LIME, and Columbus, which operates as FLOW, said the merged entity intends to become “the leading regional supporter of net neutrality and provide full access to legal ‘over-the-top’ (OTT) services.

Officials also said the new company would be committed to Local Number Portability (LNP), which will enable customers to exercise the freedom of keeping their telephone numbers, should they choose to switch operators.

We are keen to facilitate consumer choice – it’s our customers who define service excellence – and the freedom to access OTT services and to port mobile or fixed line telephone numbers is a key element of our strategy.” Bentley said.

With the introduction of a “no-contract” service offering, customers will have the ability to transfer landline, video and broadband services at any time, to any provider, the companies said.

26 Responses to US$400M plus jobs to flow from telecoms merger

  1. Amanda Jorgensen
    Amanda Jorgensen December 13, 2014 at 10:58 pm

    This is a load of crap

  2. Ramon Maynard
    Ramon Maynard December 13, 2014 at 11:12 pm

    Absolute…nonsense. I hope Bajans have their (eyes wide shut) for this fast one C&W trying to pull. #dontallowit. #rubbish.

  3. Haroon Chothia
    Haroon Chothia December 13, 2014 at 11:24 pm


  4. Rawle Maycock
    Rawle Maycock December 14, 2014 at 12:08 am

    For whom!

  5. Veronica A. Piggott
    Veronica A. Piggott December 14, 2014 at 2:58 am

    When all is said and done, I hope that the cost will not be borne by the customers, there has to be a reason and knowing lime with their exorbitant pricing, one never knows.

  6. Magalee Çırpılı
    Magalee Çırpılı December 14, 2014 at 3:58 am

    Wait, what?

  7. Andrew Jordan December 14, 2014 at 5:03 am

    What ever happen to the concept that competition is good for the market place, I just fail to see how this merger will benefit the consumer by killing competition, I surely believe they will just sit back and milk the profits from their monopoly dominance in the marketplace, soon they maybe trying to purchase Digicel for complete dominance. This announcement sounds to me more like a PR stunt.

  8. mike December 14, 2014 at 7:11 am

    If Digicel had find ways to further lowering their prices and move away from a similar customer service to Lime, they would have had a bigger share of the Caribbean market. Lots of people switch to Digital only to find out their prices and customer service was no better than Lime. I was one of those persons. Should a third provider comes into the market and can provide the service and have a personalized customer service, Caribbean people would switch similar to how customers switch from Lime to Digicel in Jamaica.

  9. Steven Layne
    Steven Layne December 14, 2014 at 9:34 am

    Lie that struggle more to come Canadians welfare

  10. Nicole Griffith
    Nicole Griffith December 14, 2014 at 9:50 am

    I think all the FLOW customers should come together and sue the company….the main reason we left LIME is because of their lack of timely services….SMH…really now in relation to job creation due to the merger…wasn’t it LIME who sent home several employees? They really think we Bajans foolish though….

  11. NAKED DEPARTURE - The Trilogy Series
    NAKED DEPARTURE - The Trilogy Series December 14, 2014 at 10:23 am

    You believe this and you’ll believe anything!

  12. Chyna Catwell
    Chyna Catwell December 14, 2014 at 10:46 am


  13. Marsha Peppa Fly Hinds-Layne
    Marsha Peppa Fly Hinds-Layne December 14, 2014 at 11:26 am

    And Lime will still be Lime..

  14. Cornelius Drogo
    Cornelius Drogo December 14, 2014 at 11:38 am

    I never saw a merger produce more jobs yet. If anything they will need to cut jobs……. OK I’ll open my mouth and swallow

  15. Alex Alleyne December 14, 2014 at 11:57 am

    I remember clearly the then President of the USA George Bush sr said ” read my lips, there will be no new taxes” . After he won the white house a new set of taxes hit the people like a ton of bricks.
    Talk is all talk by lime , and lime will still be lime . This is still Barbados and this company will always take us to the cleaners.
    We love it so.

  16. Alex Alleyne December 14, 2014 at 12:03 pm

    When this is all done and dusted , i am sure there will be no “protest” by Bajans . So LIME will FLOW free all over us ……..again.

  17. Anson Sobers
    Anson Sobers December 14, 2014 at 1:24 pm

    Nothing CWC says should be taken with credibility. This company has been greedy for years particularly in the Barbadian market.

    There is no competition in Barbados if this deal goes through so what CWC will do is compete in the other islands using lower prices and use Barbados as it’s Cash Cow once again.

    This deal I can say without review of any legislation is in breach of fair competition.

    FLOW delivered what CWC failed to do for years. Fibre optics is no nothing new and CWC could have done it if they really wanted to this is a greedy business strategy adopted by CWC and a very lazy one “growth by acquisition” invest that money into your poor service and network and compete on fair grouds. Leave FLOW alone!!!

  18. Daniel Polonis
    Daniel Polonis December 14, 2014 at 2:12 pm

    here is the carrot….The stick…no jobs in Barbados…and rates double to pay for the merger

  19. Daniel Polonis
    Daniel Polonis December 14, 2014 at 2:15 pm

    Even their smiles are fake

  20. joan worrell December 14, 2014 at 4:21 pm

    What is the alternative? C&W has already bought FLOW. Is the Fair Trading Commission going to block a sale that has already been completed?

  21. Princess Tiny Neferua
    Princess Tiny Neferua December 14, 2014 at 10:09 pm


  22. Amber Nicole
    Amber Nicole December 14, 2014 at 10:49 pm

    Why this pic? LOL

  23. Tony Waterman December 15, 2014 at 2:33 am

    After reading most of these comments, what sticks out most, is the fact that with all the FREE Eduction that wss had in Barbados, NONE of you seem to UNDERSTAND Business or Business Objectives, you all seem to be looking for what’s in this Merger for me and,you are missing the whole point of this &3.1 Billion exercise.
    Barbados is just a MITE in this deal. first off the deal will be approved by the FTC in March Next year, why so long?? i can’t answer that as the Deal Hs already been inked so why wait 3+ Month to say YES, what Bajans Must do is put pressure on the FTC to make sure that service is kpt up and prices Controlled, and there is nothing the CWC can do if that is done
    THE BIG PICTURE NOW, CWC/FLOW is really going after the SOUTH and CENTRAL AMERICAN AMERICAN MARKET, That is why they NEEDED to ACQUIRE Columbus Communications. did anyone really think that they were merging just to supply Barbados and Jamaica?????? where is the revenue in that????

    the population of Brazil alone is : 202,656,788 (July 2014 est.) then there is Central America, Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama . they have a combined Population estimated (2009) of 41,739,000. This is the prize, we are just PAWNS in the Big Corporate Game


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