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Barbados to benefit from Liverpool partnership

The recently formed Barbados Tourism Marketing Inc (BTMI) has made its first major sports kick.

As part of its efforts to boost its sports tourism portfolio, the BTMI has partnered with one of the biggest football clubs in United Kingdom and the world, Liverpool Football Club.

The two-year partnership which will run until the end of the 2015/16 Barclays Premier League season, will see Barbados reaping several benefits.

One of those included the recent hosting of Barbados Days, which saw dancers, music and food, as well as travel agents selling Barbados holiday packages at the club’s Anfield grounds.

Additionally, the partnership also includes LED advertising on the grounds, a presence on the Liverpool FC website, e-mail blasts to the club’s fan database, a presence at Liverpool FC club events and advertising on Liverpool FC television channel.

According to the BTMI, with an estimated following of over 11 million fans in the United Kingdom and 580 million worldwide, Liverpool Football Club remains one of the most popular footballs clubs in the world and a valuable partner.

The club’s popularity was brought to the fore at the just-concluded World Travel Market conference held in London. Former Liverpool and England player, and current Sky Soccer Saturday pundit, Phil Thompson, drew a crowd when he joined the Barbados stand.

Also on the sports books for 2015 is the third Test match between England and the West Indies from May 1-5, and the continuation of the partnership between the island and the popular Hampshire Cricket Club team.

During this time, Thomas Cook airlines will be providing an extra flight to Barbados ahead of the series.

Meanwhile, the Hampshire Cricket club partnership, which has already seen the popular UK side enjoy four consecutive pre-season tours in Barbados, will see the team return in March 2015 for a pre-season tour alongside the Nottinghamshire and Warwickshire sides.

Source: RB

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