New tourism heads
Four new global directors of marketing have been appointed to the Barbados Tourism Marketing Inc. (BTMI).
They include former interim CEO Petra Roach, who will head up operations in the United States, having previously held the position of vice-president of marketing in Britain for more than ten years. Cheryl Carter will take on the job of director in Britain, Peter Mayers in Canada, and Vicky Chandler for the Caribbean and Latin America.
CEO William Billy Griffith said the four directors would assume duties on January 1, 2015.