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Apologies for pricey cake

Would you pay more than $100 for half of a cake? When one of our readers went shopping at one of the Massy Stores over the weekend, he was shocked to discover a price tag of $109.95 on a half portion of coconut cake. The customer, who claims he had previously encountered a $100 price tag on a chicken, immediately drew the situation to Barbados TODAY’s attention by posting a picture of the item on our Facebook page.

Today, the Senior Marketing Manager of Massy Stores Karen Alleyne apologized for the error.


She also assured that if the customer had proceeded with his purchase of the cake, he would not have been charged the advertised price, but for the correct price which was in the system.

“We encourage customers to make the management aware of these issues because it is a human error. And the person would be sold the item at the price that it should have been stated at, which in this case would be $11.99 for the half cake,” said Alleyne.

“If the price on the sticker was less than the price in the system then we would allow the customer to purchase it at the price that he or she sees it at and then we would take whatever measures we needed to correct it in the system to ensure it doesn’t happen again,” she said, adding that customers should make the management aware of the errors and staff should be more vigilant.

The correct price on the whole coconut cake is $21.99.

18 Responses to Apologies for pricey cake

  1. Natasha Deane
    Natasha Deane October 27, 2014 at 10:37 pm

    DrMartina Jordan look at the price it was supposed to be lol

  2. Alexis Cumberbatch
    Alexis Cumberbatch October 27, 2014 at 10:44 pm

    You should bake your own cake and let those stay on the shelves ,I bet you the price would go down really fast ,since when bajans buying cake anyway.

  3. Olive Sukul
    Olive Sukul October 27, 2014 at 11:15 pm

    Nice cakes at price smart.

  4. Robert Holloway
    Robert Holloway October 27, 2014 at 11:23 pm

    ha ha, the price is $10.995 so the decimal point was in the wrong place

  5. Bentley Williams
    Bentley Williams October 27, 2014 at 11:27 pm

    Wondering how many human errors have items marked up a few cents or a few dollars more than they should be and go unnoticed?

  6. Sylvia Mayers
    Sylvia Mayers October 27, 2014 at 11:30 pm

    For the love of god any idiot can tell it’s a mistake why would anyone put this on Facebook or a newspapers? Serious people get a life!

  7. Terry Clarke
    Terry Clarke October 27, 2014 at 11:44 pm

    Only the Lord knows how many tourists bought that coconut cake.

  8. Terry Clarke
    Terry Clarke October 27, 2014 at 11:45 pm

    You telling me that those price tags are not audited before the item hits the shelves? You guys sleeping?

  9. Poetry Dancer
    Poetry Dancer October 28, 2014 at 12:32 am

    Too small lol

  10. Rinet Briggs
    Rinet Briggs October 28, 2014 at 12:46 am

    How is this news???

  11. Ernest T Moona
    Ernest T Moona October 28, 2014 at 3:44 am

    Super center, now massy stores gone to the lowest part of the gutter now, they are that low now, to the dogs their have gone.

  12. Bernard Walker
    Bernard Walker October 28, 2014 at 6:22 am

    Depends . Who is she

  13. Rawle Spooner
    Rawle Spooner October 28, 2014 at 6:28 am

    Don’t worry Bajans prices like that for items like this gine be a reality soon.

  14. Queenie ShaSha
    Queenie ShaSha October 28, 2014 at 6:56 am


  15. Chezie Lord
    Chezie Lord October 28, 2014 at 7:21 am

    Shop shopping Massy stores and start supporting local

  16. Stuart Jackie
    Stuart Jackie October 28, 2014 at 7:50 am

    This is so stupid, all them had to do is show someone there is an error in pricing. parcel a clowns just can’t help doing nonsence with cellphones. We in Bim not Jam or Guy

  17. Jennifer Small October 28, 2014 at 11:13 am

    Why go to the newspaper or put it in facebook? Doesn’t anyone make mistakes. Why not point this out to the store Manager or cashier?
    No wonder the world is as it is….upside down.


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