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Pop to boost sector

New festival to enhance tourism and cultural landscape

Barbados’ cultural sector is expected to receive a boost from a new winter festival expected to start this December.

The Classical/Pop Festival is being rolled out to lure more tourists to the island and make a major contribution to the island’s cultural landscape.

Michael Aikin, managing director of Spring – a US company which produces concerts and tours around the world – said the festival would run from December 11 to 14 and would headline the world renowned Boston Symphony Orchestra, opera singers and soloists.

Cultural ambassador Adisa Aja Andwele (left) making a point during the press conference as Michael Aikin, managing director of Spring, looks on.

Cultural ambassador Adisa Aja Andwele (left) making a point during the press conference as Michael Aikin, managing director of Spring, looks on.

He told a press conference at Courtyard by Marriott in Hastings, Christ Church yesterday that the event is being held in partnership with the Barbados Tourism Marketing Inc and the management of Apes Hill, St James which is currently being enhanced to meet international standards for the experience.

A different side of soca queen Alison Hinds will be showcased when she joins the line-up on stage.

“I don’t think that this side of her vocal talent has ever been seen outside of Barbados because she has committed herself to soca,” Aikin said.

He stressed that the festival should not be viewed as a Spring festival, but rather a Barbados festival.

“Our ambition is to make this a cultural centre of the world, year after year . . . And obviously our mandate is to support tourism, support hotel properties and of course support your airlines,” he said.

Cultural Ambassador Adisa Aja Andwele who will be working with the festival’s production team welcomed Spring to Barbados.

He agreed that the company was about to make a major contribution to the cultural landscape of Barbados.

“The workshops that we are in the process of planning will not only be from an artistic point of view but will also involve technical aspects. Bear in mind that this is the second time an orchestra of this type will be in Barbados; the first time was in 1997.

“So one of the things we would like to do is a workshop. Spring does not just want to come in here and do the event but wants to contribute to the development of culture in Barbados, both artistically and technically,” Andwele said.

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