BTA partners with Liverpool FC
The Barbados Tourism Authority (BTA) has entered into a two-year partnership with Liverpool Football Club.
The BTA becomes the Official Tourism Partner of Liverpool FC, which will see the BTA promote the Caribbean island to Liverpool FC’s global fan base, with a focus on engaging with fans in the UK, North America, Europe, the Caribbean and Latin America.
To kick-start the partnership, Devon Chase, Acting Senior Business Development Manager of the BTA travelled over to the home of the Reds to enjoy the Club’s first game of the season against Southampton.
Chase met with LFC Ambassador Robbie Fowler and the Club’s Sales Director, Olly Dale, and got a taste of the atmosphere of Anfield on match-day.
To celebrate the alliance, Liverpool FC fans will be introduced to a slice of the island’s charm and given the opportunity to taste the flavours of traditional Bajan cuisine at a special ‘Taste of Barbados’ event.
The pop-up Barbados experience will take place at the home game against Aston Villa on September 13.
Petra Roach, the BTA’s interim president and CEO said: “We’re very excited to be joining the Liverpool FC family and with such a large contingent of Liverpool fans on the island, it’s going to be quite a welcome for them. Barbados is one of the UK’s most desired holiday destinations, while Liverpool FC is one of the UK’s most respected football clubs – so the partnership has real synergy and will give us an exciting opportunity to spread the word about our fabulous island even further.”
The partnership runs until the end of the 2015/16 Barclays Premier League season.