The ruling Democratic Labour Party has been told that it must rebrand and renew itself every year or risk becoming obsolete.
The advice was given to members of the party this morning by Reverend Dr Kenroy Burke of the Kingdom Empowerment New Testament as he addressed the worship session on the final day of the political institution’s 59th Annual Conference, being held at their George Street, St. Michael headquarters.
“Unless you meet the needs of people [and] unless you meet people where they are you become irrelevant,” he said.
“I challenge you as a party never ever to find yourself in that position where Barbados can do without you. When you get there it is time to pack up and go,” he told DLP supporters.
Burke also gave advice to the leadership of the party and its members of Parliament.
“You have to be very careful that you do not become follow pattern. I know that people go overseas and study and oftentimes come back with what we call a paradigm shift, but unless the paradigm shift fits into the policies and procedures and desires and aims and purposes of the political party, you have to be careful that people don’t hijack your party.
“I am a young man and . . . it is great for young people to come forward and advance things, and institutions and everything, but you have to be careful with us, because there is no proper mentorship; you will have what we call a loose cannon. People who will just do their own thing and at the end of the day when you look around, they up and gone,” he stressed.
The cleric, who is also principal of the People’s Cathedral School, noted that while he respects youthful ambition, it comes with an agenda which can sometimes outweigh the party perspective and position.
“So we run ahead of the party, we run ahead of people, [and] we try to do our own thing because we are about ourselves. If you are going to be a party of relevance, you must be willing to serve the people. Serve the nation of Barbados. Barbados needs some servants. Barbados does not need any more political gurus. We have that,” Burke stated.