Sandals investing nearly US$300 million, says Tourism Minister
Minister of Tourism and International Transport Richard Sealy says the total level of investment planned by the Jamaica-based Sandals group in its two Barbados hotel properties amounts to nearly US$300 million.
Following his attendance at a travel agent event in New York City, the tourism minister said: “When you take into account the US$65 million investment ongoing and what is to come with Beaches on the previous Almond property, that is almost US$300 million being invested in such a short period of time in one country and we have never seen this before.
“In addition, when you consider that Barbados will be the only destination outside of Jamaica to have both Sandals and Beaches properties; that is something to be excited about.”
The minister further pointed out that the international recognition that a Sandals and Beaches resort in Barbados will bring cannot be placed into a dollar value for the tourism and economic sector. He said he was really encouraged by the level of expectation that the travel community has been expressing about the two properties coming to Barbados.
Sealy noted: “I got a sense of anticipation from all the travel agents in attendance for a Sandals and Beaches in Barbados. They seemed very keen to start selling the chain and the destination. It was great to meet those agents and to gather their feedback was priceless.”
The minister also took time to hammer home the point that Sandals, as a brand, was going to help the destination of Barbados tremendously to attain greater arrival numbers from the United States and that the company continues to outspend all of the destinations that it has investments with in marketing.
He added: “Sandals spends millions in this department and they constantly seek more airlift for the region which has enormous benefits for the entire hotel and tourism industry.”