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Major move

Cadogan going pro; signs with Adidas

Levi Cadogan, the schoolboy sprint king of Barbados, created history today when he signed a contract with the international shoe company Adidas at the office of the Barbados Olympic Centre, Wildey, St Michael this morning. 

Addressing a Press conference after the signing, Joseph Codrington of Codrington Elite Performance who negotiated the contract with Adidas on the young sprinter’s behalf, disclosed that this was the first time a young  Barbadian athlete had been signed to an international company while still being at school.

“This is a historic day for athletics in Barbados; no other schoolboy has ever turned professional and received sponsorship from a international company while still being at school. Levi has broken new grounds,” Codrington said.

He added that the contract between the budding star and the international brand would end in 2016.

Codrington described Cadogan as an emerging talent and disclosed that he decided to sign up the young Barbadian before another agency added him
to their register.

“The contract between Levi and Adidas will end at the end of August 2016. Included in it is a sum of money which I will not disclose. In addition, Levi is contracted to wear the sponsor’s gear at all track meets he is competing at. This does not apply when he is competing for Barbados when he must wear the gear of the sponsors of the national team. But he must wear his sponsors’ shoes at all times,” Codrington, himself a former high-quality athlete in the 1970s and 1980s, said.

Destiny Cadogan, Levi’s mother, told the media conference that despite getting several offers from universities in the United States her son would not be accepting any of them.

“We have decided that Levi will be based at home. The family has built a solid business foundation for him which will allow him to focus his attention on his athletics career rather than academics,” Cadogan said.

She acknowledged that while it was not the norm for local athletes to refuse scholarships to attend North American universities, the decision made was the right one for her son.

“I am sure that Levi will become a top class athlete. This decision will crack the barrier for home-based runners and will be seen as ground-breaking in the future,” a passionate Cadogan said.

His coach at the St Michael School, Gabriel Burnett, said he wanted the highly promising sprinter to attend college but when he discovered that this was not the desire of Levi’s parents he acceded to their wishes.

“It is going to be a wonderful opportunity to coach such an exciting talent. My major focus is on the World Games,” Burnett said.

Codrington, who served as overseas-based liaison officer for the Barbados Amateur Athletic Association for five years as well as the manager of the Barbados team to the 1999 Central American And Caribbean Games, stated that he would be booking Cadogan at several meets in the United States and Europe. He explained that even though Cadogan would not be competing at college events, the young runner would still be competing against first-class runners.

Cadogan said that cricket was his first love but added all of the people around him were happy about his budding career on the track.

“I like to see my family and friends happy and they are quite happy with my performance on the track. My times have been improving and I am looking forward to a long career,” Cadogan said.

The 18-year-old St Michael student is rated 130th in the world in the 100 metres and 112th in the 200 metres.


10 Responses to Major move

  1. Leroy McClean May 21, 2014 at 6:41 am

    Great news. Congratulations to the young man and his very supportive parents.

  2. Cheryl A Rollins
    Cheryl A Rollins May 21, 2014 at 8:38 am

    Congrats! Represent the brand with respect!

  3. Michael Blair Blenman
    Michael Blair Blenman May 21, 2014 at 8:43 am

    he should go to a College . They have all the resources to get him to the next level . At the end of the day very few succesful athletes skip College

    • Kimberley Cadogan
      Kimberley Cadogan May 21, 2014 at 9:26 am

      I agree and God forbid he injures himself what next…………i heard the mother’s statement last night and i was doubting what i heard until the repeat this morning.

    • Keikei Shaw
      Keikei Shaw May 21, 2014 at 9:44 am

      true…… y keep back r deny him the opportunity of a lifetime. im just saying

  4. Queenie ShaSha
    Queenie ShaSha May 21, 2014 at 10:33 am

    A degree right now does not guarantee anything in bim …bim iz not the place to think big ….cuz most ppl think small….u have think beyond bim to really get those dreams attained especially in his area…..I kno soooo many atheletes talented and r stuck in a 9to 5 becuase nothing exists to nurturr and develop their talents….

  5. Rawle Spooner
    Rawle Spooner May 21, 2014 at 1:29 pm

    Get outta Barbados if he wants to advance in his career,idiots running sports in Bim clueless about what to do with talented competitors.

  6. Olutoye Walrond May 21, 2014 at 6:06 pm

    Wow! What short-sightedness. Does this young man’s mother have a future put down for him? What if he doesn’t make it in athletics? Follishness certainly aint sense.

  7. mavis June 3, 2014 at 4:28 am

    Bad advise.

  8. Suzette June 20, 2014 at 5:19 pm

    Okay… need to be had on the family-specially poor mom-. Clearly she does not understand the ‘sports/college politics’ and hopefully some good Samaritan will thoroughly explain it to her, for the young man’s sake. I would hate to see such an opportunity washed down the gutter.
    Levi, I represented Barbados at the national level in hockey and I can witness that the resources you will need to progress at a professional sports level you will not obtain home- not putting Bim down- Nutrition, medical, training facilities, equipment etc, you name it. I now live and work in the US among top notch political figures, even got to shake the President’s hand!
    Take the opportunity at a FREE- at -the- end -of four- years- paid for- college education, because it’s not cheap…..
    You get hurt, then what???? Plus the programs at college there are limited to that region, internationally, you have a ton of options.
    My word of advise…… Don’t limit your yourself, think long-term. I’ll be happy to be your mentor.
    Good luck.
    mentor you.


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