BTA shake-up continues
Minister of Tourism Richard Sealy is warning of further “movements” at the Barbados Tourism Authority, as Petra Roach prepares to take up the top position at the island’s main marketing and promotional arm on May 2.
Roach, who is currently the vice president of marketing and sales in the BTA’s British office, replaces Urban Cumberbatch, who was recently given his walking papers by the BTA. She is due to take up a temporary appointment as acting president and chief executive officer for the next three months.
Sealy told Barbados TODAY that as the two new entities – the Barbados Tourism Marketing Inc. (BTM) and the Barbados Tourism Product Authority – come into existence, there would be more movement of people.
He explained that Roach’s appointment came at the recommendation of the board of directors of the BTA and was approved by the Cabinet.
Roach, who has been a driving force for the BTA in the British market for the past 12 years, will assume her new post in Barbados until that entity ceases to exist as of August 3, 2014.
The two new entities will then go into operation on August 4. No decision has yet been made as to who will head those new corporations. Sealy said those positions were being advertised globally. With Roach leaving her post in Britain that would be filled.
Sealy explained that there will be “some movements” all around as the two new entities are created and the island positions itself to be more competitive. “With the transition into the new organizations we will see some movements. Some movements back to Barbados in some cases and some movements between markets and so on. So there is going to be some opportunity for some folk employed in the organization to show their metal. It is exciting times,” added Sealy.
He said as the new entities were created there would be “some new talent on board as well”.
“There are a lot of young people who we have encouraged to go an study in tourism; marketing and destination management, and having completed those studies they find themselves working in a bank or insurance company or so. There is nothing wrong with that but you would like to think that people can pursue careers for which they are passionate about. And tourism is too important for Barbados not to start to tap some of this talent that we have out there that is just latent,” explained Sealy.