Line & Length widens audience

West Indies captain Darren Sammy (left) and fast bowler Tino Best inter-acting with United Insurance staffers.
West Indies captain Darren Sammy (left) and fast bowler Tino Best inter-acting with United Insurance staffers.

The interactive cricket talk show,  Line & Length, is now being shown on five additional Caribbean television stations.

Title-sponsored by United Insurance, Line & Length became available to additional audiences in August in Trinidad and Tobago on CNMG Channel9, GBN TV in Grenada, NCN TV in Guyana, CBN TV Channel 151 in the British Virgin Islands and TV Guyana.

The new audiences for Line & Length are in addition to Jamaica-based cable-station SportsMax, CBC TV 8 in Barbados and SVG TV in St. Vincent.

“We are proud to partner with Line & Length in promoting our personalities and discussing the issues of cricket which is more than a game to our Caribbean people.  As a Pan-Caribbean company, we are also happy to support the regional growth of the programme,” said Sharron Alleyne-Elcock, marketing manager of United Insurance.

Recently, as part of the continued promotion of the sponsorship of the Line and Length cricket program, Darren Sammy and Tino Best visited United’s Headquarters in Bridgetown Barbados.

Sammy and Best, who both represented the St Lucia Zouks in the new Limacol Caribbean Premier League T20 tournament, interacted with staff and customers of the company as well as signed autographs and posed for photographs. They also engaged in friendly exchanges with cricket-loving staff members, and United Insurance executives, who wished the cricketers well in their CPL games and also in their international campaign for the West Indies Team.

The United Insurance Line and Length programme continues to feature cricket highlights from around the Caribbean and wherever West Indies cricket is played, as well as interviews with the movers and shakers in the cricketing world.

One recent interview was with Sir Richard Branson who spoke about his involvement in the Caribbean Premier League and his sponsorship of the Antigua Hawksbills.

“The Limacol CPL has accelerated cricketing viewership in the region and highlights shows such as Line & Length have become compulsory viewing.  We look forward to bringing regional viewers more insightful features and analysis,” said executive producer, Barry Wilkinson. (BB)


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