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Kohli sued by NIKE


Virat Kohli and Nike at loggerheads.

Virat Kohli and Nike at loggerheads.

MUMBAI – Virat Kohli, who captained the recently victorious Indian team during their ODIs against Zimbabwe in Zimbabwe, has been taken to court by sportswear giant Nike for breaching their endorsement contract and failing to continue as their brand ambassador for the previously agreed period.

The Karnataka High Court ordered an issuance of emergent notice to Kohli on a suit filed by Nike accusing him of breach of an endorsement contract with it. Justice Huluvadi G Ramesh directed Kohli to maintain status quo for the next four weeks regarding endorsement deal signed with Nike and adjourned the case.

In its suit filed on Tuesday, Nike claimed Kohli had breached the contract by disagreeing to continue as its brand ambassador until 2014. The five-year contract from 2008 was extendable by one year. An Indian Express report says that Nike had entered into a contract with Virat Kohli from 1 January 1, 2007 to 31 December 31, 2007.

The deal was renewed for the period between 1 August 2008 and 31 July, 2013 for exclusive endorsement rights. According to The Hindu, Kohli was paid Rs.1.42 crore for the contract that carried a clause for extension for another year, until July 31, 2014 with certain conditions.

Nike, in its suit, has pleaded with the court to restrain Kohli from entering into or negotiating any endorsement deal with any third party until the expiry of the deal, company counsel Aditya Sondhi said.

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