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Social media give tourism a boost

Every week I end by saying that tourism is our business and that we should play our part. I could not help but notice the amount of people who are doing whatever they can to be part of the Crop-Over Festival in a significant way.

The second thing that has caught my attention is the number of young people who have designed and developed events which are not on the mainstream calendar, but are getting a similar level of popularity as the mainstream events.

I believe that social media and other online sources are playing a significant role in how these events are being promoted and as far as I can see, they are getting the response.

As I watch these interventions and applaud the efforts of these young creative people, I am as convinced as ever that social media will continue to play a major part in the tourism efforts of Barbados and help to shape a new Barbados tourism market.

On the other side of my applause however is that I am only seeing this type of effort during certain events and I believe that some Barbadians may be missing a tremendous opportunity here.

I believe that the Barbados Family and Friends programme was designed to get more Barbadians involved in the efforts, to get more visitors to come to the island. The use of modern technology allows us to make contact with anyone in the world from wherever we are.

If anyone wants to get a Barbadian nervous, just start a conversation about the value of the Barbados dollar or our foreign exchange reserves. I am once again suggesting that we do not have to be a reactive people. Now is the time to stand up and be counted. Now is the time to get involved and create our own employment and wealth rather than conform to the traditional ways of finding a job.

* Tourism is our business, let us play our part.

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