Better rides for bim

Jaguar Land Rover will lead a 10 million research programme with the Engineering and Physical Sciences Research Council in London, along with four leading UK universities, over the next five years.

Penny Johnson, luxury brand manager at local Jaguar Land Rover dealership, Simpson Motors, explained that the research will help manufacturers like Jaguar Land Rover deliver more complex new vehicle programmes more quickly.

“It will also help save costs in product development by reducing the reliance on physical prototypes and have environmental benefits by limiting the number of prototypes that need to be driven and tested in the real world.”

Johnson added that the unique collaboration between Jaguar Land Rover and the UK’s leading academics will develop the capability of the virtual simulation industry in that country and will give manufacturers like Jaguar Land Rover access to new, world-class simulation tools and processes.

Bob Joyce, Jaguar Land Rover’s engineering director, noted: “While we already utilise a wide range of sophisticated virtual engineering tools and processes to design, engineer and test our new vehicles, we are keen to enhance the future capability of virtual simulation and tailor them for automotive product development.

“We want to make advances in the simulated driver and passenger experience, including more realistic imagery, sounds and even smells. These projects will help us analyse increasingly complex cars at whole vehicle, system and component levels, as well as enhancing the high performance computers that industry will use in the future to mine increasing amounts of more complex data.

“Jaguar Land Rover believes the UK needs to be globally competitive in industrial innovation. Collaboration between Jaguar Land Rover and academia to develop new automotive applications will give the UK an opportunity to take a lead in virtual simulation technology.”

EPSRC’s Chief Executive, Professor David Delpy, said: “This partnership shows how the research community can work hand in hand with industry to push boundaries in science and engineering. EPSRC’s role, as a sponsor of innovative research, has been to work with Jaguar Land Rover to define the longer term research needs of the industry, issue a call for proposals and facilitate robust peer review.”

The first phase of the programme will involve analysis of the vehicle as a complex system, multi-physics and multi-functional simulation, driving simulation, high performance computing and simulation knowledge mining and abstraction and visualisation and virtual experience.

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