El Dorado signs on as CPL partner

Sharda Veeren-Chand of DDL, Ramnaresh Sarwan and CPL commercial director Jamie Stewart.
Sharda Veeren-Chand of DDL, Ramnaresh Sarwan and CPL commercial director Jamie Stewart.

GEORGETOWN — Award-winning El Dorado Rum has signed on as official partner for the Limacol Caribbean Premier League T20, bringing its distinctive taste and spirit to the tournament and guaranteeing an unforgettable and fun experience for cricket-goers.

Produced by Demerara Distillers Limited, El Dorado will not only be the rum of choice for this landmark event, but will also sponsor the tournament’s Catch of the Match award.  This award will go to one player in each of the 24 matches who makes a thrilling catch in the game, demonstrating the spirit of the tournament and the El Dorado brand.

The DDL vice president for international marketing, Komal Samaroo, said “The Eldorado Rum brand embodies the spirit of Guyana and the Caribbean – competitiveness and fun, hard work and enjoyment – all at the same time. This is the spirit of the Limacol CPLT20 League, styled Carnival T20, making both a perfect match for each other. The growing appreciation and following of Eldorado Rum around the world and the global viewership of CPLT20 presents to the world the best that Guyana and the Caribbean have to offer.”

“We are delighted to have the El Dorado brand as part of our sponsor family,” said Jamie Stewart, commercial director and consultant to the Limacol CPLT20.

“The company’s reputation for producing quality, award-winning top shelf products that are world renowned for their distinctive flavour means that we can offer the best to our patrons.  Both El Dorado and Limacol CPL share similar value and aspirations; we are both proudly Caribbean, yet with global ambitions. Both of us seek to delight cricket followers all over the world.”

The inaugural Limacol Caribbean Premier League starts on July 30 in Barbados and concludes on August 24 in Trinidad and Tobago. (CPL)

Leave a Reply

Your email address will not be published. Required fields are marked *