Healthier options

Management of Chefette Restaurants Limited toasting to their new outlet to open for Christmas.

Barbados’ growing population of health conscious diners has been promised a friend in Chefette Restaurants Limited.

Managing Director Ryan Haloute said this morning at its Rockley, Christ Church branch, that the fast foods chain was looking at ways of increasing the number of healthy meals to customers.

Haloute, who was announcing the coming of the company’s 15th outlet to be opened for Christmas at Welches, St. Thomas, identified veggie burgers and pizzas, as two of the healthier meals being offered. He said, too, that foreign competitors Subway and Burger King, would not preventing his business from doing well.

Asked about the possibility of reestablishing an outlet in Holetown, the managing director suggested “we are getting back closer to Holetown”, referring to the building of branches nearby. He said the company’s now fully digital menu boards at all 14 restaurants, made Chefette the first for such in the Caribbean.

Deputy Managing Director Janine Haloute, Managing Director of Chefette Restaurants, Ryan Haloute and Executive Chairman of Chefette Restaurants, Assad Haloute (centre).

Haloute explained that the fully-digital system was even new in the United States, adding the new menu screens could be seen at the two barbecue barns and nine drive thrus.

“Chefette’s local heritage and Barbadian legacy is something we should all be proud of,” declared the fast food enterprise’s top executive. “We have already begun to assist the neighbouring schools (in Welches) such as Welches Primary, Sharon Primary, Queen’s College and Lester Vaughan School,” Haloute reported. “Chefette has always played a vital role in giving back to our communities and this commitment continues even more now during these challenging economic times.”

He attributed the restaurant’s success to its staff and their commitment and dedication, in addition to the loyal customers who continued to patronise the business over the years. He recalled that when the Holetown branch was sold in 2008, the company had promised Barbadians it would reinvest the money back into the business for their benefit.

This, he stated, was being done, citing the major overhauling of most of its existing outlets. (EJ)


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