Designers on a mission
That’s how the organisers of Mission Catwalk season three have described the cast of contestants for the Jamaica-based Caribbean search for the region’s best young fashion designers.
“It has attracted some of the best emerging talent the Caribbean region has to offer,” a statement from host and executive producer Keeea Linton-George said.
“The show has expanded to include designers from St. Lucia, St, Vincent, Antigua, Haiti and Bahamas, who will now join the likes of Jamaica, Barbados, Trinidad and Tobago, and Guyana in TV’s hottest design challenge. This year’s rivalry will redefine the term fierce. The audience is in for an entertaining season as these designers stitch their way to victory.
Kay Davitian, a no-nonsense quality control expert, will whip the designers into shape as she takes on the task of mentoring the full group of designers this season. Davitian has worked around the world for top design houses and has spent many of her years in the fashion industry working in factories for world-renowned designer Ralph Lauren and Jones New York in charge of their quality control division.
“Davitian’s knowledge and skill set will change the dynamic of the garment construction process in the sewing room, increasing anxieties and stress level of the designers for a volcanic surge of skilled creativity, as we take the designs straight from the runway to retail stores,” Linton-George said. †
A development with this year’s production is that viewers will finally have a chance to get their favourite designs fresh off the catwalk. The winning designs for each episode will be reproduced and made available the next day at all Lee’s Fifth Avenue locations.
“One lucky designer will also receive a one-year contract with Global Purchasing Company, a full service buying office in New York. Global represents over 80 boutiques across the United States and will represent our Caribbean designers in this market,” she added.
The airing of the first episode occurred over the weekend in Jamaica, and should begin showing in most Caribbean islands by next month. Barbados TODAY is show each week’s episode starting next Wednesday in our entertainment and leisure package.
Mission Catwalk is an exciting reality TV series aimed at discovering and developing talented fashion designers. It tests and nurtures the talents of the contestants through numerous challenges and exercises geared at identifying and honing a range of creative skills and abilities.
Each hour-long episode comprises four segments: the challenge, the design production, the runway show, and the elimination of a designer. The series lasts 11 weeks and culminates with three designers at a live showdown in Kingston.
One designer will win the ultimate prize — to show their collection at London Fashion Week among other prizes.
The winner will receive the following prizes:
* An opportunity to show a collection at the London Fashion Week.
* JMD $500,000 funding to start their clothing line.
* Industrial sewing equipment valued at JMD $200,000.
* A contract to sell their designs at Lee’s Fifth Avenue.
* A scholarship to pursue fashion programme at London College Of Fashion.
Judges this year are:†Novia McDonald-Whyte – Senior Associate Editor, Jamaica Observer; Carlton Brown — Menswear Designer; Kay Davitian — Quality Control Expert, with guest judges: Shaggy (Entertainer), Anthony Miller (TV Personality), Yendi Phillipps (TV personality), Marlon Samuels (cricketer), Courtney Washington (designer), Babatu Sparrow (editor), Manuela Goren (journalist), Colin Hylton (chef), and Mercedes Gonzales (international fashion buyer).