Great exposure for artistes
The Barbados Investment Development Corporation sees the services sector as a potential money earner and they are moving to maximise on it.
At a press conference at the BIDC office on Fontabelle in St. Michael earlier this week Chief Executive Officer of the BIDC, Dr. Leroy McClean, said it was for this reason that they coordinated and facilitated a delegation of people in the entertainment industry to participate in the International Music Conference and Trade show, MIDEM 2013.
MIDEM has been described as one of biggest trade shows in Europe and took place in Cannes, France from January 26 to 29.
The delegation included 10-time Pic-O-De-Crop king Red Plastic Bag; international recording artist Rupee, and producers Andrew Denny of Andrew Denny Productions Inc., Fabian Worrell from FM Music, Adam King Bubba Elias from Platta Studio and Attorney Stewart Mottley, who represented saxophonist, Arturo Tappin.
“Caribbean music as a whole is in great demand. There was a visiting professor from an American university who said Caribbean culture is one of the most sought after things in the world … and it is against this background that the BIDC has sought to quantify the value of the music industry but we are very happy to have been able to participate in MIDEM. We have been making every effort to try to provide whatever assistance we can because we see it as a business,” said McClean.
Noting that they were excited about the results and the possibilities brought about from the visit as it was the most fruitful of their five times in attendance, he outlined some of their primary objectives for attending MIDEM.
Among them were: to provide local music industry practitioners with an opportunity to network with global counterparts, senior music label executives and music industry specialists with a view to building strategic alliances which could result in various opportunities; to attract international business and joint ventures by raising the profile of Barbados on the international market as a pool of talent, with excellent professional recording facilities, as well as a source for high quality music production services and artiste management services.
They also wanted to build the infrastructure necessary to promote growth for local service providers in the music sector and for Barbados’ music industry in general.
As well as by participating in MIDEM they hoped to improve Barbados’ global market reach, create promotional opportunities which would result in international collaborations; as well as increased visibility and international exposure for Barbadian music professionals.
Some of those present at today’s conference supported the position that they indeed reaped rewards from attending the expo. Denny said he was “totally amazed” at the amount of helpful information he obtained and stated he already had two confirmed customers as a result.
Since taking over responsibility for the export services mandate from Invest Barbados in July last year, McClean said the BIDC had been making several strides in offering Barbadian service companies a full range of export development and promotional services that were also offered to manufacturing companies.
This included business advisory services, technical assistance, export marketing and assistance in accessing funding. The support has been extended to companies in the film industry, publishing, professional services, entertainment, ICT and animation segments. (KC)