Red lands gold
For the second year running, Red Advertising & Marketing Ltd. has topped the American Advertising Federation’s ADDY Awards, the industry’s most comprehensive and prestigious creative awards.
Having enjoyed an exceptional year across all media platforms, one of Barbados’ leading creative agency secured an outstanding 24 ADDYs – 15 Gold and 9 Silver. It was also the most gold won by any agency this year.
“We put our heart and soul into our work, and these awards and our continuing place at the forefront of Caribbean advertising, are rich testaments to this,” said Managing Director Jevan Jutagir.
Since its inception in 2002, Red has established itself as the go-to agency for companies and organisations seeking a cutting-edge approach to their advertising and marketing needs, he added.
“Over the past 11 years we have built up a wonderful client list and a fantastic team, and we continue to do our best to make Barbados proud, beating out many, much bigger agencies in Trinidad and Jamaica, even from as far afield as Puerto Rico,” Jutagir said.
“It is tough staying in the vanguard of the constantly changing advertising scene, but we remain focused on winning business and customers for our clients. We owe it to our clients in these tough times to deliver top quality creative work.”
The result also represents a local milestone with Red remaining the most creatively awarded agency in Barbados for the tenth straight year, he noted
“Fifteen gold awards is the real acid test of our creativity,” added Co-Creative Director, Tracey Garcia.
“We have been getting more creative throughout this recession so that the smaller budgets we are often working with stretch that much further,” she said.
“Awards are always nice to win but our clients’ success must come first. We look at the business of our clients not just the business of advertising.”
This year, 678 ADDY entries were judged from 37 companies representing Trinidad & Tobago, Jamaica, the US Virgin Islands, St. Lucia, Grand Cayman, Puerto Rico, and Barbados.
Red copped awards for Animation/Special Effects, Digital Campaigns, TV, Newspaper, Magazine, Outdoor, Collateral, Non Traditional Advertising, Special Event Material and Integrated Campaigns.
Red’s body of work for six of its clients, including Banks Beer, along with work done for Mount Gay Distilleries and Virgin Atlantic, received high praise from the judges for what they termed was an “artistic and inspired approach to advertising”.
Chairperson for the 2013 ADDY’s, Terri Brown, reported that entries had increased by 58 per cent over the previous year, and that the number of companies entering the competition had risen from 24 to 37.
The ADDY Awards is the creative award show of the American Advertising Federation of which the Caribbean Advertising Federation is a member.
The CAF is the only non-American member of the American Advertising Federation and is part of the fourth District of Florida and the Caribbean.