KFC has joined the 2013 Gold Hearts Campaign of Variety the Children’s Charity to help “Bring Technology to Children with Special Needs”.
The campaign recently moved closer to achieving its goals following a presentation of funds from the sale of the Gold Hearts in KFC stores.
Marketing Coordinator Shekelia Barrow said the presentation was just one aspect of KFC’s partnership with The Variety Club to help boost proceeds from the 2013 Gold Hearts Campaign, as all 13 KFC restaurants would continue to be used as collection points for the fund raiser.
“We have placed Gold Heart canisters in all of our restaurants and we continue to encourage customers to make donating to this very worthwhile cause a part of their ‘so good’ KFC restaurant experience,” Barrow said.
Executive Director of the Variety Club, Donnah Russell, said having KFC on board was a positive development for the programme.
“Variety the Children’s Charity is pleased to welcome on board as an official corporate collection point in this year’s Gold Hearts Campaign, the flagship stores of Kentucky Fried Chicken,”Russell said.
“It is hoped that this new alliance will take us closer to our goal to bring technology to the special children of Barbados so that they can realise their full learning potential.”
This year’s Gold Hearts campaign under the theme “They Scare Because They Care!” from Disney Pixar’s Monsters Inc — featuring the popular monsters Mike and Sulley — was a follow up to the 2012 edition which raised more than $100,000.
The Variety Club said those funds had brought the charity beyond the half way mark towards the goal of the purchase of a coach, which should now be possible later this year.
“Our focus this year is on ‘Bringing Technology to Children with Special Needs’. Funds raised will provide computers, IPads and other devices needed for the fourteen primary school units and agencies catering to our special needs children,” she added.