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Growing interest in luxury holidays

While the general real estate market in Barbados proved difficult and flat this year, interest in luxury villa stays has been rising.

In fact, Blue Sky Luxury, the newly-branded holiday rentals arm of Bajan Services Limited, is reporting a 10 per cent increase in bookings going forward.

Director of Marketing and Communications, Kathy Dawn Burke, told Barbados TODAY that bookings had been made as far ahead as 2014.

Burke was speaking after Bajan Services today launched the new Blue Sky Luxury brand, dedicated solely to its established luxury holiday rentals business.

“The villa market has kept pace with the demands of people. People have been going more for luxury villas, rather than the regular hotels, because of the uniqueness and level of pride villas give,” she pointed out.

The marketing executive gave as an example, the situation where villa owners controlled their agenda and space and were able to personalise their living conditions, unlike traditional hotels.

Burke said the villa experience allowed people to find products that suited them, from the small apartment to the large estate with several staff members. She revealed, too, that Blue Sky had plans not only to expand across the Caribbean, but the world.

Business Development Manager, Judith Wilcox, said with villa and apartment rentals being the fastest growing of the accommodation sector, Blue Sky Luxury was offering 130,000 room nights per year, more than the island’s largest hotel.

The company also employ more than 300 hospitality workers, ranging from housekeepers to chefs, maids and gardening services.

A new website,, has also been launched, the entity suggested, to make it easier for villa and apartment room inventory to become more widely accessed. (EJ)†

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