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Confidence in BlackBerry

With the much anticipated launch of Blackberry 10 (BB10) by Research In Motion, Digicel is optimistic about the resurgence of the brand following the decline seen in recent years, in conjunction with the rise of other mobile devices and platforms such as Android.

According to a recent Bloomberg news report, shares in RIM surged by 18 per cent on the back of another endorsement of the company’s as-yet-unseen new BlackBerry line, which is expected to compete fiercely with current top of the line devices like the iPhone 5 and range of Samsung smartphones.

RIM’s shares rose to CAN$12.06 at the close of trading last Thursday, the biggest gain for the company since April 2009. This also reduced the stock’s loss this year to 19 per cent. Although trading was closed in New York for Thanksgiving, RIM’s stock had gained 5.7 per cent to close at US$10.26 on Wednesday, November 21.

Digicel’s strategy

CEO of Digicel (Barbados) Limited, Barry O’brien, said: “Digicel’s strategy going forward will be to promote both BlackBerry and Android and we are quite optimistic that RIM will reverse their fortunes with the launch of BlackBerry 10. Initial feedback on the device shows that it will be able to compete directly against the Samsung SIII or iPhone 5, combining some of their best features whilst maintaining the key BlackBerry email push, security and Messenger features.”

In the third quarter of this year, smartphones with an Android Operating System accounted for 75 per cent of smartphones shipped globally, while RIM devices only accounted for 4.3 per cent.

The first BB10 smartphones are scheduled to be unveiled by RIM at a launch event on January 30, 2013 and are likely to be ready for shipping the following month.

The Bloomberg report also noted that general industry optimism surrounding RIM has been bolstered by reports that the company’s new management team is showing signs of success with the maintenance of the BlackBerry subscriber base, managing costs and cash, and seemingly readying a February 2013 BB10 global platform launch.

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